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About the Role
The Digital Buyer supports clients in delivering best-in-class digital strategies and performance-driven media solutions. This role manages paid social programs, including evergreen and promotional campaigns, from strategy and execution to optimization and reporting.
Responsibilities
- Execute social and digital campaign strategies, analyze campaign performance, and perform optimizations.
- Make strategic recommendations that drive clients’ business objectives and resolve problems.
- Provide accountability for pacing and managing account budgets.
- Contribute ideas for best practices and adoption of new features or processes.
- Assist in creating and delivering campaign overview reports.
- Proactively identify opportunities to grow the client's business and the account.
- Maintain knowledge of client's business, competition, and industry trends.
- Continuously learn and enhance skills related to performance media methodologies and platforms.
- Support the media team in managing client digital media, providing data, budgets, and details.
- Build client relationships, set expectations, and manage timelines for quality work.
- Ensure accurate and timely invoicing of digital campaigns, communicating under/over delivery.
- Utilize key platforms to generate insights for wider team and client planning.
- Build relationships with platform partners and attend industry events.
Requirements
- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- Minimum of 2 years of media planning and/or buying experience focused on digital channels (Social, Display, Programmatic).
- Knowledge and hands-on experience with social platforms, media planning, and buying tools.
- Strong to advanced MS Office skills (Excel, Outlook, PowerPoint).
- Ability to work with cross-functional teams and multiple stakeholders.
- Aptitude for priority management with multiple deliverables/work streams.
- Ability to organize ideas and present information logically.
- Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types.
- Familiar with Google Campaign Manager for trafficking and troubleshooting.
- Familiar with IAS for brand safety.
Skills
- Social media advertising
- Digital media strategy
- Campaign execution
- Campaign optimization
- Performance analysis
- Budget management
- Client relationship management
- Reporting
- Media planning
- Media buying
- MS Excel
- MS Outlook
- MS PowerPoint
- Google Analytics
- Google AdWords
- Bing Ads
- Display advertising
- Mobile advertising
- Video advertising
- Shopping advertising
- Google Campaign Manager
- IAS
Location
- Toronto
Work Type
- Full time
- Permanent
Experience Level
- 2 years
Education Level
- Post-secondary Degree or Diploma
Salary/Compensations
- $50k-$55k
Benefits
- Medical
- Dental
- RRSP
- Paid time off
About the Company
- Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes.
- We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms.
- Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results.
- We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.
Equal Opportunity
- We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsu.com or to begin a conversation about your individual accessibility needs throughout the hiring process.