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About the Role
The Media Planning Specialist supports the development and execution of digital media campaigns targeting healthcare audiences in the US market. This role collaborates with senior media planners, media operations, analytics, and cross-functional teams to translate data into effective media strategies, contributing to campaign planning, execution, optimization, and reporting.
Responsibilities
- Develop and support digital media plans across paid search, display, video, social, email, and mobile channels using platform and audience data.
- Allocate and manage budgets by channel, monitor pacing, and support optimization against defined KPIs with Analytics and Media Operations.
- Execute and optimize live campaigns using media platforms and tools, ensuring accuracy, compliance, and performance.
- Produce performance reports and insights that evaluate campaign effectiveness and inform recommendations.
- Collaborate with Media Operations, Finance, Project Management, SEM, Biddable, Analytics, and Client Services teams to deliver integrated campaigns.
Requirements
- 2–3+ years of hands-on digital media planning or execution experience, including campaign setup, optimization, and reporting.
- Experience supporting paid digital campaigns across multiple channels such as search, display, video, or social, with measurable performance outcomes.
- Demonstrated ability to analyze campaign data and translate insights into optimization recommendations.
- Hands-on experience using media and operational tools such as DCM, Datorama, Genome, Excel, PowerPoint, or equivalent platforms.
- Experience collaborating with cross-functional teams and media vendors to execute campaigns effectively.
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience working on US healthcare or pharmaceutical campaigns in an agency environment.
- Exposure to budget management, pacing, and reconciliation processes.
- Experience supporting or mentoring junior team members or coordinators.
- Interest in contributing to new business initiatives or process improvements.
Skills
- Paid search
- Display advertising
- Video advertising
- Social media advertising
- Email marketing
- Mobile advertising
- Campaign analysis
- Data analysis
- DCM
- Datorama
- Genome
- Excel
- PowerPoint
- AI
Location
- US
Work Type
- Hybrid
Experience Level
- 2-3+ years
Salary/Compensations
- $60,000 - $68,000
About the Company
- The Klick Group comprises Klick Health, Klick Media, Klick Applied Sciences, and Klick Consulting, an ecosystem dedicated to helping life sciences brands achieve their full potential through best-in-class marketing, advertising, media, medical affairs and communications, market access, real-world evidence, and technology and analytics consulting.
- The company is powered by over 500 in-house medical experts and award-winning data science and AI capabilities.
- Founded in 1997, Klick has offices globally and is recognized as one of the most-awarded health agencies, including Cannes Lions Healthcare Agency of the Year.
- Klick is consistently recognized for its people-first culture, receiving accolades such as Great Place to Work and FORTUNE Best Workplace in Advertising.
Equal Opportunity
- Klick is consciously creating a culture where everyone can thrive and grow in their careers.
- We believe that our best work comes from our diverse backgrounds, perspectives, and skills.
- We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities.
- We're also committed to developing an inclusive, barrier-free recruitment process and work environment.
- Should you require any accommodation, please contact us at [email protected] and we will work with you to meet your accessibility needs and ensure you have a positive experience.