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About the Role
Rippling is seeking a marketer to build and lead the marketing strategy for its new Private Equity channel. This greenfield opportunity involves creating systems, strategies, and programs from scratch to drive awareness, generate pipeline, and establish Rippling as the preferred operational platform for PE firms and their portfolio companies. The role requires autonomy and strategic ownership, working closely with partnerships and GTM leadership.
Responsibilities
- Own the Private Equity channel marketing strategy, including vision, roadmap, and operating plan.
- Serve as the primary marketing voice for PE in cross-functional forums.
- Partner closely with the PE Partnerships Manager and GTM team to align marketing efforts.
- Lead Product Marketing for the PE channel, defining positioning, messaging, and enablement materials.
- Develop a content strategy and create thought leadership content tailored to the PE journey.
- Design and execute integrated demand generation campaigns, including ABM.
- Define and activate the channel's physical presence at industry events and forums.
- Drive cross-functional alignment between PE channel marketing and the broader GTM organization.
- Coordinate with channel marketing leaders to share best practices and unlock cross-sell opportunities.
Requirements
- 8+ years of B2B SaaS marketing experience.
- Demonstrated ability to operate as a senior individual contributor across multiple marketing disciplines.
- Track record of building channel, partner, or ecosystem marketing programs from the ground up.
- Full-stack marketing fluency, with experience across demand gen, product marketing, content, and field marketing.
- Strong ABM foundation, with experience designing and running account-based programs.
- Sharp positioning thinker, capable of translating complex value into executive-level narratives.
- Highly collaborative operator, able to influence and align cross-functionally without formal authority.
- Analytical instincts, with experience building measurement frameworks and setting OKRs.
- Comfortable with ambiguity and pace, able to build systems while running programs simultaneously.
Skills
- B2B SaaS marketing
- Channel marketing
- Partner marketing
- Ecosystem marketing
- Demand generation
- Product marketing
- Content marketing
- Field marketing
- Account-Based Marketing (ABM)
- Positioning and messaging
- Cross-functional collaboration
- Analytical skills
- Strategic planning
Location
- US-based
Work Type
- Office-based (hybrid)
Experience Level
- 8+ years
Salary/Compensations
- Competitive salary + benefits + equity
Benefits
- Benefits
- Equity
About the Company
- Rippling is an equal opportunity employer.
- Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
- For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.
Equal Opportunity
- Rippling is an equal opportunity employer.
- We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
- Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com