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About the Role

The Bar & Beverage Manager leads the beverage program for Virgin Hotels New York City, serving as the primary operating leader for Riff Raff. This hands-on role requires a blend of creativity, business acumen, and operational discipline to develop beverage programs, drive revenue, control costs, train the team, and maintain exceptional standards.

Responsibilities

Own and continuously improve the hotel’s beverage program across multiple F&B outlets.
Develop and maintain cocktail, wine, beer, spirits, zero-proof, seasonal, pool, banquet, and premium beverage offerings.
Partner with F&B leadership on beverage strategy, pricing, new concepts, and program development.
Stay current on beverage trends and guest preferences while maintaining each outlet’s unique identity.
Serve as the primary floor leader for Riff Raff, with a strong presence during nightly service.
Lead bartenders, servers, and support teams while overseeing service, guest experience, VIPs, bottle service, reservations, staffing, beverage quality, and closing procedures.
Identify opportunities to improve revenue, guest spend, and the overall nightlife experience.
Take ownership of beverage performance.
Partner with F&B leadership to achieve beverage revenue and profitability goals.
Monitor beverage sales, mix, COGS, inventory, waste, comps, breakage, and variances.
Manage beverage pars, inventory counts, product availability, and ordering needs.
Work with Purchasing and vendors on product selection, tastings, programming, and availability.
Lead cocktail and beverage development across all hotel F&B outlets.
Create beverages that are creative, commercially successful, and operationally realistic.
Maintain recipes, specifications, costing, preparation standards, and presentation guidelines.
Ensure consistency in recipes, pours, glassware, garnishes, and overall beverage quality across outlets.
Build and deliver ongoing beverage training for bartenders, servers, and managers.
Develop team knowledge around cocktails, spirits, wine, beer, zero-proof beverages, upselling, responsible alcohol service, and guest engagement.
Coach and develop bartenders into stronger beverage professionals and future leaders.
Lead with a strong floor presence, clear expectations, and accountability.
Work closely with F&B, Culinary, Banquets, Purchasing, Sales & Events, and Hotel leadership.
Support beverage execution for banquets, events, VIPs, promotions, and special programming.
Proactively communicate menu changes, product shortages, promotions, events, and operational needs.
Ensure beverage operations comply with applicable liquor laws, responsible alcohol service requirements, and hotel safety, sanitation, security, and cash-handling standards.
Maintain required certifications, including TIPS or equivalent.

Requirements

3–5+ years of progressive beverage, bar, lounge, nightlife, or restaurant management experience.
Strong cocktail, spirits, wine, and beer knowledge with a genuine passion for beverages.
Experience leading a high-volume bar, lounge, hotel, or nightlife operation.
Proven ability to drive revenue while maintaining exceptional guest experience.
Strong understanding of beverage COGS, inventory, purchasing, and cost controls.
Experience developing beverage menus and programs.
Strong training, coaching, and team-development skills.
The ability to balance creativity with speed, consistency, profitability, and operational execution.
Excellent communication, organization, and problem-solving skills.
A willingness to be hands-on and work evenings, late nights, weekends, holidays, and high-volume events.
Current TIPS or equivalent responsible alcohol service certification and Food Handler certification as required.
Legal authorization to work in the United States.

Skills

Beverage program development
Revenue driving
Cost control
Inventory management
Team training and development
Operational leadership
Nightlife operations
Guest experience management
Cocktail knowledge
Wine knowledge
Beer knowledge
Spirits knowledge
Menu development
Communication
Organization
Problem-solving
Responsible alcohol service

Location

New York City

Work Type

Hands-on
Evenings
Late nights
Weekends
Holidays
High-volume events

Experience Level

Management

Education Level

Bachelor’s degree preferred but not required

About the Company

We love what we do, and what we do is important!
We believe that everyone should leave feeling better; this means not just our guests, but also our teammates.
Everyone should go home feeling better because they learned something new or had fun working that day.
Therefore, we hire unique individuals who work together to create amazing experiences for our guests.
We recognize that every member of the team contributes to the success of the whole hotel.
No one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guests.