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About the Role
The Media Supervisor plays a pivotal role in leading day-to-day media and communications planning across a portfolio of LATAM brands. This position translates marketing and media objectives into actionable strategies and ensures seamless execution through collaboration with internal teams, vendors, and clients. Acting as the primary point of contact for stewardship and campaign implementation, the Media Supervisor combines strategic insight with operational excellence to deliver high-impact media solutions. The role requires a strong grasp of media fundamentals, leadership capabilities, and a proactive approach to client service and performance optimization.
Responsibilities
- Contribute to the development of integrated communications plans for LATAM markets.
- Assist the Associate Media Director (AMD) in crafting media strategies and recommendations.
- Demonstrate initiative by researching and identifying valuable consumer and media insights.
- Stay informed on media trends and emerging platforms to enhance campaign innovation.
- Request and evaluate proposals for special activations; develop and share POVs.
- Renegotiate proposals to ensure strategic alignment and added value.
- Coordinate and lead meetings with media vendors to review opportunities.
- Foster strong relationships with media partners and agency collaborators.
- Oversee negotiation, buying, and execution of media plans across channels.
- Supervise campaign implementation, ensuring accuracy in pacing, spend, and delivery.
- Act as the final escalation point for inventory, billing, and invoice discrepancies.
- Request and manage annual media budgets.
- Analyze and forecast investments by media type, vendor, country, and brand.
- Monitor rates, commitments, and financial variables (e.g., rate inflation, exchange rates).
- Collaborate with the D&A team for performance reporting and data validation.
- Analyze campaign performance and provide strategic recommendations to optimize ROAS.
- Ensure delivery against key success metrics and drive continuous improvement.
- Supervise and mentor Associates, providing clear direction and timely feedback.
- Conduct performance evaluations and support professional development.
- Collaborate with local Starcom teams to share best practices and support local needs.
- Convey ideas for process improvements to enhance efficiency and consistency.
Requirements
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
- Minimum of 3 years of experience in media planning and buying, preferably within LATAM markets.
- Bilingual proficiency in English and Spanish (written and verbal).
- Strong communication skills with the ability to present ideas clearly and persuasively.
- Solid understanding of media planning principles, research methodologies, and communication strategies.
- Comfortable working with data, including budget forecasting, rate analysis, and performance metrics.
- High attention to detail and accuracy in reporting and analysis.
- Proficiency in media tools and platforms such as Kantar, Ibope, Media Tools, Media Ocean, Prisma, DoubleClick, Campaign Manager, etc.
- Demonstrated ability to lead and mentor junior team members.
- Strong organizational and time management skills to oversee multiple projects and priorities.
- Collaborative mindset with strong interpersonal skills to work effectively across teams and with external partners.
- Ability to identify media trends and emerging opportunities to enhance campaign performance.
- Proactive approach to problem-solving and process improvement.
- Energetic and creative thinker who contributes fresh ideas to media strategy and execution.
Skills
- Media Planning
- Media Buying
- Communications Planning
- Vendor Management
- Partner Management
- Budgeting
- Investment Analysis
- Performance Monitoring
- Reporting
- Team Leadership
- Collaboration
- English
- Spanish
- Data Analysis
- Strategic Thinking
- Problem-Solving
- Kantar
- Ibope
- Media Tools
- Media Ocean
- Prisma
- DoubleClick
- Campaign Manager
Location
- LATAM
Work Type
- Full-time
Experience Level
- Minimum of 3 years of experience
Education Level
- Bachelor’s degree in Advertising, Marketing, Communications, or a related field.
Salary/Compensations
- USD $55,000.00 - USD $75,000.00 annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world.
- Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index.
- Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One".
Equal Opportunity
- Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.