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About the Role
Lead the marketing strategy for the new Kreators by Kolsquare business line, driving awareness, credibility, and user acquisition for creators. This role requires a blend of strategy, hands-on execution, and cross-functional collaboration to establish Kreators by Kolsquare as the premier solution for professional content creators.
Responsibilities
- Lead marketing for Kolsquare’s first B2C product line from strategy to execution.
- Build the brand, core messaging, and positioning to establish it as the go-to app for creators.
- Develop the user acquisition strategy across all Kolsquare operating markets and beyond for the new B2C environment.
- Build, plan, and execute the marketing plan using a PLG-led model (landing pages, ASO, paid social, creator partnerships, email, referral).
- Partner with central marketing teams (Brand, Communication, Content, Growth) and in-country field marketing teams to achieve business results.
- Collaborate with the product team to provide market insights for product innovation.
- Define and implement lead generation campaigns, including content marketing, SEO/GEO, and paid social.
- Define and implement KPIs to measure impact and optimize lead conversion rates by channel.
- Own and develop the Kreators by Kolsquare website (structure, UX, SEO, conversion) to support the user acquisition strategy.
- Analyze marketing operations performance, identify insights, and recommend actionable improvements.
- Build relevant content for SEO and GEO targeting the audience.
- Report on plans, performance, and progress to the business line leader and CMO.
- Engage with influencer communities and ambassadors to foster advocacy and enhance Kreators by Kolsquare's reputation.
Requirements
- 5+ years of experience as a marketing generalist in a B2C environment, ideally in Influencer Marketing or SaaS Martech.
- Deep understanding of the influencer marketing and media landscape.
- Fluent English.
- Strategic thinker and hands-on executor capable of scaling Kreators by Kolsquare's presence in Europe.
- Commercially driven with experience in generating B2C demand using a PLG approach.
- Experience in creating appealing marketing materials (blogs, videos, email sequences).
- Demonstrated experience in B2C demand generation activities.
- Structured and methodical approach to building and testing.
- Collaborative and comfortable working across hierarchies.
- Entrepreneurial spirit and enjoyment of operating in new territory.
- Self-starter thriving in a fast-moving, international environment.
- Additional European language is a plus (French, Spanish, German, Italian).
Skills
- Influencer Marketing
- SaaS Martech
- B2C Demand Generation
- PLG Approach
- Content Marketing
- SEO
- Paid Social
- App Store Optimization (ASO)
- Email Marketing
- Referral Programs
- Website Management (UX, SEO, Conversion)
- Data Analysis
- KPI Definition and Optimization
- Community Engagement
- Brand Building
- Messaging and Positioning
Location
- Remote (Europe-wide)
Work Type
- Full Remote
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- Package linked to the market, not location-dependent.
Benefits
- Full flexibility: full remote work with European hubs and 400+ coworking spaces worldwide.
- Monthly and quarterly in-person highlights for team building events.
- Continuous training opportunities.
- Career development support.
About the Company
- Kolsquare is the leading Influencer Marketing software solution in Europe, trusted by marketing professionals to manage KOL campaigns.
- Our platform optimizes brand communication strategies using Big Data, AI, and Machine Learning.
- We help brands partner with over 3 million KOLs across 180 countries on major social platforms.
- Kolsquare is part of the team.blue group, a large European tech company.
- Kolsquare is a Benefit Corporation, certified B-Corp.
- Our mission is to make the power of KOL Marketing accessible to all, fostering growth and positive impact.
- We cultivate an inclusive culture respecting individual strengths and differences.