Senior Creative Designer at NextGen Ventures | Boston, MA, US | Rezi

Senior Creative Designer at NextGen Ventures

Senior Creative Designer

NextGen Ventures · Boston, MA, US

1 weeks ago

Senior Creative Designer

NextGen Ventures · Boston, MA, US

13 days ago
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About the Role

The Senior Creative Designer is the creative authority of the B2C Marketing team, setting the visual standard, leading creative direction, and elevating the output of other designers. This role involves producing high-quality creative and leading by example, serving as the benchmark for craft.

Responsibilities

  • Set and maintain the creative standard for all visual output produced by the Brand & Strategy team.
  • Provide clear, constructive creative direction to the Motion Designer and Design Intern.
  • Review all creative work before it leaves the team, acting as the final creative quality gate.
  • Bring creative energy to briefings and brainstorms with references, ideas, and a point of view.
  • Push back on briefs that are not inspiring enough to ensure work quality.
  • Lead the visual concept and design execution for B2C marketing campaigns across all digital formats.
  • Translate campaign briefs into original, strategically grounded, and creatively distinctive visual concepts.
  • Design performance-aware creative that balances stopping the scroll with conversion.
  • Adapt and scale campaign assets across all required formats and channels while maintaining creative integrity.
  • Iterate rapidly on creative based on performance data, diagnosing issues and proposing tests.
  • Own the visual brand identity, ensuring consistency across all touchpoints.
  • Maintain and evolve the brand design system, including typography, color, iconography, and templates.
  • Define and document visual brand guidelines for clear, brand-consistent execution.
  • Lead brand refresh or evolution initiatives.
  • Ensure brand consistency across external-facing materials produced by other teams.
  • Partner with the Brand & Planning Lead to translate brand strategy into visual language.
  • Work with the Paid Media Analyst to brief and iterate on performance creative.
  • Support the Marketing Planner with visual needs for events and organic content.
  • Manage freelancers or external creative partners, maintaining quality standards.

Requirements

  • 5+ years of experience as a creative or graphic designer with a strong B2C portfolio spanning both brand identity and campaign work.
  • Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign) is mandatory.
  • Proven ability to develop original creative concepts.
  • Demonstrated experience providing creative direction to other designers.
  • Strong understanding of digital ad formats and performance creative across Meta, TikTok, and other paid social platforms.
  • Experience building and maintaining a visual design system or brand identity framework.
  • Ability to manage multiple projects and priorities simultaneously without losing quality or pace.
  • Working knowledge of After Effects to concept motion ideas and collaborate effectively.
  • Experience in a dual brand + performance creative environment.
  • Background managing external freelancers or creative agencies.
  • Familiarity with in-product design collaboration.

Skills

  • Figma
  • Adobe Creative Suite
  • Illustrator
  • Photoshop
  • InDesign
  • Creative Direction
  • Brand Identity
  • Campaign Design
  • Performance Marketing
  • Design Systems
  • After Effects

Experience Level

  • Senior