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About the Role
SodaStream is seeking an experienced Go-To-Market Strategy Manager to join the Cluster Commercial team, supporting the UK & Northern Europe markets. This role is responsible for translating global Go-To-Market (GTM) strategy into practical, commercially effective execution across the cluster, adapting GTM models, route-to-market strategies, tools, and capabilities to local market needs.
Responsibilities
- Translate global GTM strategy into market-specific execution plans across the UK & Northern Europe cluster.
- Adapt route-to-market, channel and coverage models to local market needs while ensuring consistent deployment of GTM standards.
- Establish clear GTM standards and ensure consistent deployment across cluster markets.
- Identify and deliver growth opportunities across channels, customers, distributors and routes to market.
- Optimise territory design, customer coverage and field-force deployment to improve productivity and execution.
- Drive adoption of GTM tools, processes and ways of working.
- Lead implementation of new GTM initiatives and build market capabilities through training, coaching and best-practice sharing.
- Monitor GTM performance, identifying opportunities to improve customer coverage, execution quality, sales productivity and cost-to-serve.
- Use data and market insights to prioritise actions, measure impact and drive continuous improvement across the cluster.
Requirements
- Significant experience in Sales, Commercial Excellence or Go-To-Market within an FMCG or similarly fast-paced, customer-led environment.
- 8–10 years' relevant commercial experience, with strong exposure to field sales and in-market execution.
- Proven expertise in route-to-market strategy, customer coverage, territory design and salesforce productivity.
- A track record of implementing new tools, processes, capabilities and ways of working at scale.
- Experience working across multiple markets, ideally within a regional or cluster environment.
- Strong analytical and commercial skills, with the ability to turn data and insight into practical action.
Skills
- Go-To-Market strategy
- Commercial execution
- Route-to-market strategy
- Channel development
- Sales effectiveness
- Field sales
- In-market execution
- Territory design
- Salesforce productivity
- Data analysis
- Market insights
Location
- UK
- Northern Europe
Work Type
- Full-time
Experience Level
- 8-10 years
About the Company
- SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers.
- Products sold in over 46 countries.
- Passionate about replacing plastic waste and offering consumers a healthier, more sustainable beverage option.
- Part of the PepsiCo product family, supporting the PepsiCo Positive (pep+) initiative.
- Champions strong business and social values to lead positive change.
- Puts the planet and people first to help create a better, more sustainable future for generations to come.