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About the Role

Rippling is seeking a Field Marketing Manager to own a segment of the channel ecosystem end-to-end, including strategy, budget, and hands-on execution. This role involves setting the vision for partner activation, reaching clients and prospects, designing repeatable playbooks, and running programs to drive revenue. You will collaborate with Sales, Revenue Ops, and Corporate Events to ensure measurable outcomes.

Responsibilities

Own segment events strategy and budget end-to-end, including building the annual and monthly events plan, managing the portfolio, and reallocating spend based on ROI.
Codify repeatable segment playbooks by creating sales activation frameworks, regional toolkits, and QA checklists for scalability and quality.
Execute flagship programs, including planning and running high-impact events and campaigns from brief to follow-up, managing vendors, contracts, timelines, and onsite execution.
Own campaign and CRM operations, building and launching Salesforce and Outreach campaigns with Sendoso acceleration to attribute touchpoints to pipeline and revenue.
Define KPIs, establish dashboards, publish retrospectives, and use insights to optimize budget allocation towards top-performing formats.
Provide cross-functional leadership without formal authority, aligning teams on priorities, calendars, and measurement, and removing blockers to keep events on track.

Requirements

4-6 years in field, channel, or demand gen marketing with ownership of strategy, budget, and hands-on execution in high-growth SaaS.
Proven ability to build and scale repeatable partner playbooks that drive measurable pipeline and revenue.
Financial and operational rigor, including vendor management and budget optimization.
Experience with Salesforce and ideally Outreach and Sendoso, with the ability to architect revenue-driving campaigns.
Executive communication skills, strong stakeholder management, and comfort operating with high autonomy.
Creative problem-solving skills with a focus on rapid execution, learning, and continuous improvement.
Strong work ethic with high throughput and clear prioritization.

Skills

Field Marketing
Channel Marketing
Demand Generation
SaaS Marketing
Event Strategy
Budget Management
Salesforce
Outreach
Sendoso
Campaign Management
CRM Operations
KPI Definition
Dashboard Creation
Stakeholder Management
Vendor Management

Location

US-based

Work Type

Office-based
Hybrid

Experience Level

4-6 years

Salary/Compensations

Competitive salary + benefits + equity

Benefits

Competitive salary
Benefits
Equity

About the Company

Rippling is committed to building a diverse and inclusive workforce.
Rippling highly values having employees working in-office to foster a collaborative work environment and company culture.
For office-based employees, working in the office at least three days a week is considered an essential function of the employee's role.

Equal Opportunity

Rippling is an equal opportunity employer.
We do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics.
Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com.