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About the Role

The Global Marketing Manager is responsible for shaping and executing the global marcoms strategy for the Property & Buildings and Industrial & Advanced Manufacturing businesses. This role is pivotal in building strong relationships with business and local marcoms stakeholders to gain a deep understanding of business strategy, market dynamics, competitor landscape, client insights and organizational capabilities. By translating these insights into actionable marcoms strategies, the Global Marketing Manager ensures that marcoms initiatives drive measurable business impact and ROI. This is a fixed-term 12-month contract role.

Responsibilities

Develop and implement Global marcoms strategies for Property & Buildings and Advanced Manufacturing, ensuring alignment with overall business objectives and priorities.
Contribute to the development of the overarching HGA Global Marcoms Strategy.
Build and maintain strong relationships with Global sector/business stakeholders and local marcoms & business leads to understand their strategic goals and translate these into effective marcoms strategies.
Manage expectations, timelines, and communications between MarComs and the business.
Work closely with functional specialist teams within marcoms to brief them on HGA sector/business specific marcoms strategies and needs, oversee execution, and report back to the business on performance and ROI.
Conduct thorough market research, client analysis, and competitive analysis to identify opportunities, to inform the marcoms strategy, positioning, and develop compelling client value propositions.
Leverage deep market and organizational understanding to develop differentiated propositions that showcase the company’s capabilities.
Collaborate with Global client marketing leads to ensure that clients and prospects are at the heart of the marcoms strategy, driving engagement and growth.
Measure and report on the impact of marcoms initiatives, providing clear insights into ROI and business outcomes.
Input into regular marketing, SAP and sector reporting requirements.
Partner with global and local marcomms teams to ensure integrated, consistent, localised strategy and marketing activity delivery.
Facilitate knowledge-sharing across teams to maximize efficiency and consistency.

Requirements

5-7 years of experience in marketing, marketing communications, or a closely related B2B/professional services marketing role.
Demonstrated experience developing and implementing marketing or marcoms strategies aligned to business objectives.
Strong stakeholder management and business-partnering skills, with the ability to build relationships, understand strategic goals, and translate business needs into marketing activity.
Experience working collaboratively with campaign, digital, communications, and/or regional marketing teams to brief, coordinate, and support integrated execution.
Strong market research, client insight, and competitor analysis capability, with the ability to translate findings into actionable recommendations.
Experience developing clear positioning, messaging, or value propositions for business, sector, or client audiences.
Ability to apply a client-centric marketing approach, ensuring marketing plans reflect client and prospect needs.
Highly motivated, proactive, and comfortable delivering in a fast-paced environment with multiple priorities and stakeholders.
The selected candidate must be authorized to work in the United States.

Skills

Marketing
Marketing Communications
B2B Marketing
Professional Services Marketing
Marcoms Strategy Development
Stakeholder Management
Business Partnering
Market Research
Client Insight
Competitor Analysis
Positioning
Messaging
Value Proposition Development
Client-Centric Marketing
Campaign Management
Digital Marketing
Communications
Regional Marketing

Work Type

Fixed-term contract

Experience Level

5-7 years

Salary/Compensations

$77,100.00 - $135,000.00
$77,100.00 - $126,600.00 (Colorado only)

Benefits

Medical coverage
Dental coverage
Vision coverage
Disability coverage
Life insurance
Retirement savings
Paid sick leave
Paid vacation (or other personal time)
Paid parental leave
Paid time off for bereavement
Paid time off for voting
Paid time off for naturalization proceedings

About the Company

WSP USA is the U.S. operating company of WSP, one of the world's leading engineering and professional services firms.
Dedicated to serving local communities, we are engineers, planners, technical experts, strategic advisors and construction management professionals.
WSP USA designs lasting solutions in the buildings, transportation, energy, water and environment markets.
With more than 15,000 employees in over 300 offices across the U.S., we partner with our clients to help communities prosper.
WSP provides a flexible and agile workplace model while meeting client needs.
At WSP, we want to give our employees the challenges they seek to grow their careers and knowledge base.
Your daily contributions to your team will be essential in meeting client objectives, goals and challenges.

Equal Opportunity

WSP USA (and all of its U.S. companies) is an Equal Opportunity Employer Race/Age/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Disability or Protected Veteran Status.