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About the Role
The Circulation Manager will lead and grow print and digital circulation strategy for a large publication, overseeing operations, subscriber retention, revenue optimization, and churn reduction while driving data-informed audience growth initiatives.
Responsibilities
- Own and manage all aspects of print and digital circulation strategy for a large consumer-focused publication, with accountability for subscriber acquisition, retention, renewal performance, circulation growth, and audience engagement.
- Develop and execute audience growth strategies that increase paid and qualified circulation, optimize subscriber lifetime value (LTV), reduce churn, and improve overall circulation profitability.
- Utilize audience, subscription, and engagement data to make informed decisions that drive acquisition, retention, conversion, and revenue growth across multiple channels.
- Plan and execute subscriber acquisition, renewal, win-back, and retention campaigns using segmentation, behavioral targeting, lifecycle marketing, and data-driven personalization strategies.
- Build and optimize subscriber lifecycle programs from initial conversion through onboarding, engagement, renewal, gifts, reactivation, and long-term retention.
- Develop test plans, trial offers, pricing strategies, promotional packages, and conversion optimization initiatives, continuously measuring performance and applying a disciplined test-and-learn approach.
- Monitor and optimize key circulation and subscription metrics including subscriber growth, renewal rates, churn, engagement, customer acquisition cost (CAC), lifetime value (LTV), conversion rates, and subscription revenue.
- Own subscription revenue performance and circulation economics, including forecasting acquisition and retention results, monitoring profitability, and identifying opportunities to improve yield and operational efficiency.
- Develop annual circulation forecasts, budgets, reporting, and performance analysis, presenting recommendations and results to senior leadership.
- Oversee all print circulation operations including fulfillment, production schedules, print order management, subscriber services, shipping, postal optimization, and newsstand distribution.
- Manage relationships with fulfillment houses, printers, direct mail agencies, newsstand consultants, digital marketing partners, distribution vendors, and other third-party suppliers.
- Ensure compliance with circulation reporting requirements, privacy regulations, subscription policies, and postal regulations, managing relationships with audit organizations.
- Conduct competitive analysis and market research to identify audience trends, emerging technologies, subscription best practices, and growth opportunities.
- Monitor email deliverability and optimize subscriber communications to improve inbox placement, open rates, click-through rates, engagement, retention, and conversion performance.
- Develop and execute integrated audience development strategies that grow readership and drive traffic and engagement across print, digital, email, social media, events, newsletters, and advertiser-supported content programs.
- Partner closely with editorial, sales, product, analytics, and marketing teams to align audience growth initiatives with broader business, content, and revenue goals.
- Leverage advanced audience segmentation, cohort analysis, retention modeling, and performance reporting to identify opportunities for growth, improve subscriber experiences, and support strategic decision-making.
- Continuously evaluate new channels, technologies, partnerships, and marketing opportunities to expand audience reach, improve subscription performance, and strengthen long-term customer relationships.
Requirements
- Post-secondary degree or diploma in Marketing, Communications, Business, or a related field; equivalent experience will be considered.
- 5+ years of progressive experience in circulation management, audience development, or digital/print marketing, ideally within a media, publishing, B2B or B2C environment.
- Strong analytical mindset with the ability to interpret audience data and translate insights into actionable strategies that drive measurable growth.
- Excellent communication and project management skills; ability to manage multiple brands and campaigns simultaneously in a fast-paced, remote environment.
- Experience in/knowledge of the scientific industry is an asset.
Skills
- Expert working knowledge of subscription fulfillment software (Omeda, CDS).
- Experience with e-mail marketing platforms and list segmentation best practices.
- Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data visualization tools.
- Hands-on experience with social media management; familiarity with emerging platforms and growth tactics.
- Direct experience both executing and managing paid advertising efforts.
- Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn approach to campaign development capable of demonstrating clear ROI.
- Advanced knowledge of print fulfillment workflows, subscriber database management, subscription billing cycles, and postal regulations.
Location
- Remotely based
- Canada
Work Type
- Remote
Experience Level
- 5+ years of progressive experience
Education Level
- Post-secondary degree or diploma
Salary/Compensations
- $85,000–$105,000 CAD per year
Benefits
- Health and dental coverage
- Paid vacation
- Professional development support
About the Company
- LabX Media Group is a leading worldwide science publishing company that delivers meaningful industry content and integrated marketing solutions for the scientific community.
- LabX Media Group’s brands and product solutions deliver trusted, timely and deep information across print and digital products to empower our customers and advance their research.
Equal Opportunity
- LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and inclusion.
- We celebrate diverse perspectives and are committed to fostering a culture where differences are valued and innovation thrives.
- Reasonable accommodation is available for qualified individuals with disabilities, upon request when contacted for an interview.