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About the Role
Post Consumer Brands Canada is seeking a Senior Brand Manager to lead the strategic development, commercialization, and execution of marketing initiatives for a key brand portfolio. This role is ideal for a highly strategic marketer who thrives in a fast-paced environment and enjoys collaborating cross-functionally to drive business results. As the owner of your brand portfolio, you will be responsible for defining the vision, shaping the strategy, and leading execution to achieve revenue, profit, market share, and brand growth objectives.
Responsibilities
- Develop and execute annual and long-range brand strategies aligned with corporate growth objectives.
- Lead development of business plans, forecasts, marketing programs, and budgets.
- Monitor brand performance and proactively identify opportunities and risks.
- Recommend and implement strategic initiatives to drive revenue, market share, and profitability.
- Lead the commercialization process from concept through launch.
- Partner closely with Consumer Insights, Research & Development, Operations, Finance, and Sales teams to bring new products and initiatives to market.
- Manage project timelines and facilitate decision-making to ensure successful execution.
- Champion innovation opportunities grounded in consumer insights and business needs.
- Analyze consumer, customer, category, and competitive data to identify growth opportunities.
- Utilize market research and syndicated data sources to inform strategic decisions.
- Translate insights into actionable marketing plans and innovation pipelines.
- Partner with internal teams and external agencies to develop integrated marketing campaigns.
- Lead development of creative strategies, messaging, packaging, digital marketing, advertising, and promotional programs.
- Ensure brand positioning and communications are consistent across all channels.
- Manage brand budgets and marketing investments.
- Monitor business performance and evaluate marketing program effectiveness.
- Analyze financial implications of business decisions and make recommendations that support profit and revenue objectives.
- Track and report return on investment for marketing initiatives.
- Serve as the primary brand leader across the organization.
- Lead brand-related discussions in business reviews, forecasting meetings, and planning sessions.
- Influence cross-functional teams to achieve business objectives.
- Collaborate with U.S. counterparts to identify synergies, drive efficiencies, and share best practices.
Requirements
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- Minimum 7 years of progressive consumer packaged goods (CPG) marketing experience.
- Experience managing established consumer brands and leading annual business planning processes.
- Demonstrated success leading innovation and commercialization initiatives.
- Strong financial and analytical skills, including budget management and business analysis.
- Experience working with syndicated data and consumer research tools.
- Excellent communication, presentation, and storytelling skills.
- Proven ability to influence and lead cross-functional teams without direct authority.
- Experience within the food, beverage, or consumer packaged goods industries.
- MBA or advanced business education.
- Experience working with Canadian national brands.
- Experience collaborating across North American teams and stakeholders.
Skills
- Strategic thinking
- Business acumen
- Influential leadership
- Cross-functional collaboration
- Consumer focus
- Insight-driven
- Adaptability to ambiguity and changing priorities
- Organization
- Multi-initiative management
- Curiosity
- Innovation
- Growth mindset
- Translating complex information into business recommendations
Location
- Toronto, Ontario
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
- MBA or advanced business education
Salary/Compensations
- $102,790 - $160,353 per year
About the Company
- Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget.
- The company's portfolio includes beloved brands such as Honey Bunches of Oats™, PEBBLES™, Grape-Nuts™ and Malt-O-Meal™ cereal and Peter Pan™ peanut butter, as well as Rachael Ray® Nutrish™, Kibbles 'n Bits™ and 9Lives™ dog and cat food.
- Post also provides private label solutions to customers in pet food, cereal, nut butters and granola.
- As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all.
- At Post Consumer Brands, we're passionate about building strong brands, creating innovative products, and delivering meaningful growth.
- Our portfolio includes trusted brands enjoyed by consumers every day, and our success is driven by talented people who bring curiosity, leadership, and a passion for winning.
Equal Opportunity
- Post Consumer Brands Canada is committed to fostering an inclusive and accessible workplace where all employees and applicants are treated with dignity and respect.
- Accommodation is available upon request throughout the recruitment process in accordance with applicable provincial and federal accessibility and human rights legislation. Applicants requiring accommodation are encouraged to advise the recruitment team at any stage of the hiring process.
- Post Consumer Brands Canada is an equal opportunity employer and welcomes applications from all qualified individuals regardless of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity or expression, age, marital status, family status, disability, or any other characteristic protected by applicable law.