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About the Role
The Andrews E-Commerce Manager is responsible for executing comprehensive e-commerce strategy and leading the digital team to scale online operations. This role focuses on optimizing the customer journey, driving business growth, and achieving operational excellence through data-driven decision making and strategic planning.
Responsibilities
- Develop and execute digital marketing strategies to drive traffic, conversion, and customer acquisition.
- Lead customer segmentation and persona development to optimize targeting and personalization.
- Collaborate on seasonal campaigns, promotions, and brand partnerships to drive online revenue.
- Build and maintain relationships with digital marketing vendors and partners.
- Own the end-to-end digital customer experience strategy, including discovery, post-purchase engagement, and retention.
- Lead website optimization initiatives, including UX/UI improvements, conversion rate optimization, and mobile experience enhancement.
- Develop and implement customer journey mapping and personalization strategies.
- Oversee virtual styling services and digital consultation offerings.
- Manage website merchandising strategy for optimal product presentation.
- Establish and track key performance indicators across digital channels, providing regular reports.
- Analyze customer behavior data, sales metrics, and operational KPIs to identify growth opportunities.
- Develop forecasting models for revenue, traffic, and customer acquisition.
- Monitor competitive landscape and industry trends.
- Lead, develop, and coach the e-commerce team, setting goals and career paths.
- Recruit, onboard, and retain top talent for the digital team.
- Establish team workflows, communication protocols, and performance management systems.
- Foster a culture of continuous learning, innovation, and customer-centricity.
- Collaborate effectively with cross-functional teams.
- Own e-commerce P&L responsibility, managing budgets and forecasting revenue.
- Track and optimize customer acquisition costs, lifetime value, and return on advertising spend.
- Develop pricing strategies and promotional calendars.
- Monitor inventory turnover and optimize product mix.
- Design and implement scalable operational processes for order management, inventory synchronization, and customer service.
- Establish quality control standards for product uploads, content creation, and customer communications.
- Optimize integration between online and in-store operations.
- Lead digital transformation initiatives and platform upgrades.
Requirements
- 5+ years of e-commerce management experience with a proven track record of scaling online revenue.
- 3+ years of experience leading e-commerce teams in fashion/luxury retail environments.
- Expert-level Shopify Plus platform knowledge.
- Advanced analytics capabilities.
- Digital marketing expertise (SEO, SEM, email marketing, social commerce).
- Strong financial acumen with P&L management experience.
- Women's luxury fashion retail experience in the North American market (preferred).
- Experience with CRO, A/B testing, and conversion optimization (preferred).
- Knowledge of AI tools, automation platforms, and omnichannel operations (preferred).
- Project management experience with complex, multi-stakeholder initiatives (preferred).
Skills
- Shopify Plus
- Analytics
- SEO
- SEM
- Email Marketing
- Social Commerce
- P&L Management
- CRO
- A/B Testing
- Conversion Optimization
- AI Tools
- Automation Platforms
- Omnichannel Operations
- Project Management
Experience Level
- 5+ years e-commerce management
- 3+ years leading e-commerce teams