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About the Role

Lead the creation, management, and optimization of compelling content across distributors and TMI managed channels to drive brand awareness, engage target audiences, secure subscribers, and grow demand.

Responsibilities

Lead the development and execution of the content marketing strategy in alignment with the broader TMI brand strategy, business goals and target audience personas
Lead omni-channel campaign planning and implementation, working across channels managed by both TMI and distributors
Develop and maintain annual editorial calendar to promote stakeholder alignment to key deadlines
Develop and lead the TMI loyalty marketing strategy for both patients and health care providers, maximizing new subscriber growth and ongoing subscriber engagement
Research, recommend, and develop compelling, high-value content for a variety of audiences, channels, and formats, ensuring assets are consistent with brand standards and optimized for search
Coach in-house and external content creators – including HCPs/KOLs - to meet content and brand standards
Package, distribute and maintain assets to key publishing partners – including distributors, associations, and internal team members – to maximize content usage and ROI
Lead growth of subscribers and on-platform engagement across key organic social media channels
Lead the global content publishing schedule across platforms, including overseeing regional publishing to maintain audience relevance and brand coherence
Develop and lead partner content programs, including influencers, employees, and user-generated content
Ensure audience comments, messages, and mentions are acknowledged/responded to in a timely manner
Monitor and escalate issues and complaints in accordance with TMI policies
Recommend, monitor, and report on KPIs to ensure content strategy is meeting business and brand objectives
Lead content marketing KPI reporting to key business stakeholders, focusing on data-driven insights
Recommend and implement campaign and content optimization based on data-driven insights
Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

Requirements

Diploma or higher in marketing or a related field of study
Previous experience with content marketing or demand generation
5+ years of experience in marketing
Exceptional writing and storytelling skills (comfortable posting on social and web platforms, blogging, etc.) is required
Proficiency working with business functions of social media platforms including LinkedIn, Facebook, Instagram, Vimeo, YouTube, and Twitter
Expertise in social media advertising, search engine marketing, and Search Engine Optimization
Advanced knowledge of digital analytics tools
Knowledge of user experience (UX) design and usability principles
Experience with web CMS systems (Drupal, WordPress, etc.)
Proficiency in Microsoft Office [Word, Excel, PowerPoint, Outlook] and Canva
Adobe Creative Suite is preferred
Experience in mentoring or coaching junior team members

Skills

Content Strategy
Content Creation
Social Community Management
Success Measurement & Reporting
Health and Safety
Marketing
Content Marketing
Demand Generation
Writing
Storytelling
Social Media Platforms
Social Media Advertising
Search Engine Marketing
Search Engine Optimization
Digital Analytics
User Experience (UX) Design
Usability Principles
Web CMS Systems
Microsoft Office
Canva
Adobe Creative Suite
Mentoring
Coaching

Location

London, Ontario

Work Type

Full-time

Experience Level

Senior
5+ years of experience in marketing

Education Level

Diploma or higher in marketing or a related field of study

About the Company

At Trudell Medical International (TMI), we pride ourselves on our passion for finding innovative and creative solutions which has enabled us to develop medical devices that continue to make a difference in the lives of people around the world.
Situated within a modern facility located in beautiful London, Ontario, TMI offers a comfortable work environment with a respectful and family-oriented culture.
As an employee of Trudell Medical International, not only will you contribute to the development of products at the cutting edge of medical device technology, but you will also have the opportunity to perform challenging work alongside a first-rate group of dedicated professionals.

Equal Opportunity

Trudell Medical International is committed to providing fair and equitable compensation opportunities to all teammates.
As part of our recruitment process, we may use AI tools to screen applicants and assist in evaluating candidate qualifications. All final hiring decisions are made by our recruitment team.
We are an equal opportunity employer and it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive.
If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.