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About the Role
Drive strategic, global improvements in our value-added products portfolio, focusing on premium offerings and recipe customization to increase retention and monetization. This role involves expanding customization capabilities, introducing new premium concepts, and increasing basket sizes.
Responsibilities
- Lead the value-added products roadmap, ensuring alignment with stakeholders and driving monetization (AOV) performance.
- Drive customization strategy to support expanding assortment in 10+ markets, delivering on growth and profitability objectives.
- Identify and implement mid-term multi-market customization opportunities based on commercial potential and consumer relevance.
- Build systems for efficient sharing and scaling of best-performing customization types across business units.
- Analyze performance of existing customization types and create business cases for commercial growth.
- Redefine surcharge recipes strategy to define a clear value proposition and grow average order value.
- Review existing portfolio and create a new strategy to reposition surcharge recipe portfolio.
- Develop hypotheses and testing frameworks to validate new premium concepts, pricing sensitivity, and menu composition changes.
- Analyze performance of different surcharge recipe initiatives.
- Collaborate with Tech on upselling initiatives through improved UI, better discovery, and cross-selling.
Requirements
- Bachelor’s degree with a strong academic record.
- Relevant 5+ years of working experience in product management, analytics, and product development.
- High calibre profile: fast learner, top performer, eager for new challenges.
- Analytical mindset: strong with numbers, analytical logic and rigor, knowledge of experimentation methodologies and statistics.
- Top notch ways of working: strong collaboration, people, and communication skills.
- Leadership: ability to rally teams around common objectives.
- Growth mindset and a “learning never stops” attitude.
- Ability to work through tough problems with a rigorous and pragmatic approach.
Skills
- Product Management
- Analytics
- Product Development
- Experimentation Methodologies
- Statistics
- Communication Skills
- People Skills
Location
- Global
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- Bachelor's degree
Benefits
- Competitive compensation package
- HelloFresh- subsidized Pension Scheme
- Berlin relocation support
- Discounts on weekly HelloFresh box
- Discounts on office meals
- Annual learning & development budget
- German language learning budget
- Access to the HelloFresh Academy
- Mental health support
- Transportation perks
- Working-parent-friendly benefits
- 24/7 gym access
- Wellbeing platforms (Headspace and Spill)
- Sabbatical leave options
About the Company
- One of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
- A diverse global community of 90+ nationalities.