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About the Role
We are looking for a commercially sharp, creative, and confident marketer with astute copywriting instincts and a solid grasp of core marketing principles to join our Motoring Portfolio as Senior Marketing Executive. You will play a hands-on role in campaigns for three premier shows: Lancaster Insurance Classic Motor Show, Practical Classics Classic Car & Restoration Show, and Race Retro – The Motorsport Show.
Responsibilities
- Contribute to the development of customer-centric marketing strategies
- Plan and deliver multi-channel campaigns on time and to budget
- Create compelling content across website, email, social, print and digital channels
- Help drive CRO and SEO on our event websites, using GA4 (and Clarity) to track the customer journey and spot what's working in real time
- Plan, implement and analyse email marketing campaigns
- Deliver end-to-end paid digital campaigns across search, display and social, working with agreed budgets and optimising towards ticket sales
- Manage organic and paid social media, working with our video editor to produce engaging reels and YouTube Shorts
- Write clear creative briefs and work with our in-house design team to bring campaign assets to life
- Build and maintain relationships with partners, sponsors, media, content creators, YouTubers, car clubs and exhibitors
- Liaise with Marketing Operations and report on campaign performance, providing clear insight and recommendations
- Support onsite marketing and event delivery live events
Requirements
- Around 2 to 3 years of hands-on marketing experience, ideally gained in a fast-paced consumer environment
- A tenacious, can-do approach matters as much as the day-to-day marketing skillset
- Ability to pivot tone and messaging to resonate authentically with different audiences
- Initiative and fresh ideas
- Ability to get stuck into customer-centric campaigns
- Ability to manage time independently across more than one project at once
Skills
- Copywriting
- Digital marketing
- Marketing strategy
- Multi-channel campaign delivery
- Content creation
- CRO
- SEO
- GA4
- Clarity
- Email marketing
- Marketing automation (Pardot desirable)
- Paid digital campaigns (search, display, social)
- Social media management (organic and paid)
- Creative brief writing
- Stakeholder management
- Performance tracking
- Response reporting
- Customer data, segmentation and reporting (Treasure Data desirable)
- Experience or interest in cars, motoring or motorsport is an advantage
Location
- UK
Work Type
- Full-time
Experience Level
- Senior
- 2-3 years
Benefits
- 25 days’ holiday plus bank holidays
- End of year wellbeing shutdown
- Extra day of leave for personal celebrations
- Summer Hours in August (3pm finish on Fridays)
- Helping Our World (HOW) Days – one paid day per quarter for charity work
- Pension Scheme
- Private Medical Insurance
- Health Cash Plan
- Wellbeing Library (MYNDUP)
- Mentoring Programme
- Season Ticket Loan
- Cycle to Work Schemes
- Free on-site gym and shower facilities
- Free eyesight tests
- Free flu vaccination
About the Company
- Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947.
- Clarion Events embrace diversity and equal opportunities in all that we do.
- Clarion is private equity backed and owned by Blackstone.
- Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses.
- Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.
- Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.
Equal Opportunity
- Clarion Events embrace equality, diversity and inclusion and seeks to promote these principles in all of our business activities.
- When recruiting new employees or providing opportunities for promotion, we will recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents.
- Ensure that no person is unlawfully discriminated against.
- Select the best person for the role based on their skills, qualifications and abilities.