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About the Role
F2 is hiring a Product Marketing Lead to own how the market understands the company, product, and category. This is a hands-on builder role where you will create F2's positioning and messaging, quarterback product launches, build sales enablement and customer-insight systems, and turn market insights into high-quality content. You will work cross-functionally and report to the Head of Growth.
Responsibilities
- Own positioning and messaging: Build F2's messaging architecture, category narrative, buyer personas, value propositions, and canonical source of truth.
- Translate technical differentiation: Turn complex AI capabilities into clear commercial value for senior private-markets and banking buyers.
- Quarterback product launches: Own the launch strategy, positioning, plan, timeline, readiness, enablement, and post-launch learning for major releases.
- Build sales enablement: Create decks, one-pagers, battlecards, objection guides, proof points, and training that sellers use.
- Stay close to the field: Join prospect and customer calls to understand buyer language, objections, decision criteria, and competitive dynamics firsthand.
- Own customer and market insight: Build a structured voice-of-customer and win-loss program, maintain ICP and personas, and bring outside-in insight to Product and leadership.
- Lead competitive intelligence: Monitor competitors and category shifts, identify recurring win and loss themes, and keep the field prepared.
- Shape commercial strategy: Turn customer and market evidence into recommendations on pricing, packaging, use cases, and new-market opportunities.
- Own the editorial engine: Set the content strategy and personally draft or edit priority website copy, launches, case studies, thought leadership, and customer stories.
- Scale through partners: Manage agencies, freelancers, and specialist contributors while remaining accountable for the brief, voice, accuracy, and final quality.
- Build F2's social narrative: Own the voice, calendar, and day-to-day publishing cadence until a specialist partner is in place, then manage that partner.
- Strengthen paid creative: Provide Growth with audience insight, customer language, proof points, hooks, and briefs behind high-performing campaigns.
Requirements
- You have 6 or more years of product marketing experience, including meaningful time at an early-stage or high-growth B2B software company.
- You have personally built or materially rebuilt positioning, messaging, launches, and sales enablement.
- You have marketed a complex or technical product to senior enterprise buyers in a high-trust or regulated market.
- You are an exceptional writer and editor who can personally create the work, not just direct it.
- You have conducted customer, prospect, and win-loss interviews and can turn qualitative evidence into commercial action.
- You know how to create sales assets and enablement systems that sellers adopt.
- You can lead cross-functional launches, manage dependencies, and hold peers and executives accountable.
- You move comfortably between strategy and execution without waiting for a large team or perfect infrastructure.
- You can challenge founders and senior leaders constructively, then commit fully once a decision is made.
Skills
- Product Marketing
- Positioning
- Messaging
- Product Launches
- Sales Enablement
- Customer Insights
- Content Creation
- Competitive Intelligence
- Commercial Strategy
- Editorial
- Social Media Narrative
- Paid Creative Strategy
Location
- New York City
Work Type
- Fully Onsite
Experience Level
- 6+ years of product marketing experience
- Experience as the first or founding product marketer at a Seed through Series B company
Salary/Compensations
- $150,000-$250,000
Benefits
- Equity in the form of stock options
About the Company
- F2 is the AI platform for private markets investors, purpose-built to transform how institutional teams underwrite, diligence, and deploy capital.
- Our AI converts messy, unstructured deal materials into investment-grade insights in minutes, helping private credit funds, commercial banks, investment banks, and private equity firms make faster, more confident decisions.
- Backed by leading investors, including NFX and Y Combinator, F2 is building the future of vertical AI for finance.
- We are growing quickly across New York, San Francisco, and London.
Equal Opportunity
- F2 is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.