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About the Role
Product marketing at Rime is a core function focused on shaping market understanding of products, refining future development, and creating content to fuel go-to-market strategies. This role involves close collaboration with product owners to integrate customer and market feedback into roadmap decisions and a strong emphasis on creating compelling content to drive pipeline and market visibility.
Responsibilities
- Represent the customer by championing their needs through analysis and research.
- Own product storytelling by creating positioning and messaging frameworks.
- Develop persona-specific messaging for various internal teams and partners.
- Enable the company by producing sales collateral and ensuring product/customer understanding.
- Drive product launches by building and executing launch strategies.
- Educate the market through content strategy and collateral creation.
- Develop and implement best practices to improve product marketing outcomes.
Requirements
- View the written word and narrative as craft, not something to outsource to LLMs.
- Experience building product marketing from scratch in a fast-paced startup.
- Ability to translate technical capabilities into buyer value.
- Proven track record of owning end-to-end product launches in a fast-paced environment.
- Experience guiding senior partners in launching new products, features, and programs.
- Excel at cross-functional collaboration.
- Strong storytelling skills with experience crafting compelling narratives.
- Ability to roll up sleeves to write, record, and publish content.
- Strong product marketing background influencing company growth.
- Ability to represent the voice-of-the-customer and distill product roadmap recommendations.
Skills
- Product Marketing
- Market Research
- Competitive Intelligence
- Positioning and Messaging
- Content Creation
- Sales Enablement
- Product Launch Strategy
- Demand Generation
- Storytelling
- Cross-functional Collaboration
- LLMs
- AI Agents
- Developer Tools
- APIs
- Technical Products
Location
- SF Bay Area
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
- Senior-level
Salary/Compensations
- $197,000 - $232,000
About the Company
- Rime is a company operating in the developer platform, AI, or API space.