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About the Role
Lead an integrated communications strategy for GSK UK Commercial, focusing on strengthening reputation, demonstrating innovation impact, and engaging employees. This leadership role will shape thought leadership, leader profiling, and external campaigns, while also driving internal communications to connect employees with business priorities.
Responsibilities
- Set the overarching external communications strategy and narrative for UKC, guiding product and therapy-area communications to strengthen GSK's reputation and position it as a trusted partner.
- Identify opportunities to showcase GSK's expertise, innovation, and contribution through strategic thought leadership programs and targeted content.
- Create and manage a sustained UKC news flow and editorial calendar, aligning product and therapy-area activity with the overarching UKC strategy.
- Lead the communications approach for external events and policy forums, ensuring a visible, consistent, and impactful presence.
- Develop and implement proactive media engagement strategies and provide communications counsel during issues and reputational challenges.
- Develop and lead UKC's internal communications approach, translating business priorities into clear and engaging communications.
- Build leaders' capability and embed a leader-led communications culture to enhance employee understanding of business priorities and change.
- Act as a trusted advisor to senior leaders, providing expert communications counsel.
- Ensure internal, external, product, and therapy-area communications align with the overarching UKC strategy and narrative, maintaining high editorial standards.
- Leverage insights, analytics, and feedback to improve communications effectiveness and demonstrate impact.
- Develop and manage strategic agency partnerships to deliver high-impact communications programmes.
Requirements
- Bachelor's degree or equivalent experience.
- Significant experience in pharmaceutical, healthcare, or life sciences communications.
- Proven experience developing and delivering external communications strategies that support organizational objectives and reputation.
- Demonstrated experience in internal communications and employee engagement within a complex organization.
- Experience advising and supporting senior leaders on communications, thought leadership, and external profiling.
- Experience managing media relations, corporate reputation, and issues management.
- Strong understanding of the UK healthcare environment and stakeholder landscape, including the NHS.
- Experience leading communications through organizational change.
- Demonstrated success aligning internal, external, leadership, product, and therapy-area communications within a single strategic framework.
- Strong strategic storytelling, content development, and editorial expertise across multiple channels and audiences.
- Experience coaching senior leaders on speaking engagements, thought leadership, and executive communications.
- Experience developing and managing communications agency partnerships.
- Strong digital communications capability, including social media, analytics, and AI.
- Proven ability to use insights and measurement to improve communications effectiveness and demonstrate impact.
- Strong commercial acumen with the ability to connect communications strategy to business priorities.
- Experience leading or influencing cross-functional teams in a matrix environment.
Skills
- Content Development
- Corporate Copywriting
- Data Analytics
- Digital Fluency
- Government Affairs
- Market Shaping
- Payer Research
- Public Policies
- Regulatory Awareness
- Reputation Management
- Risk Management
- Stakeholder Management
- Storytelling
- Strategic Planning
Location
- UK
Work Type
- Agile working culture
Experience Level
- Director
Education Level
- Bachelor's degree or equivalent experience
About the Company
- GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.
- We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive.
- We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines.
- We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale.
- People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most.
- Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.
Equal Opportunity
- GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.