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About the Role
Thomson Reuters is seeking a data and results-driven senior B2B marketing leader to drive brand awareness and growth in Japan. This role serves as the country marketing leader and a strategic business partner to the Head of Japan and the Japan leadership team, shaping the go-to-market strategy for a key growth market. The position involves defining and owning the integrated marketing plan for Japan across Legal, Tax, and Trade businesses, building brand reputation, growing pipeline, and deepening customer adoption.
Responsibilities
- Serve as the senior marketing leader and trusted advisor to the Japan leadership team, with a seat in country strategy and market planning.
- Own the Japan marketing strategy across reputation, demand, customer growth, and the partner ecosystem.
- Partner with Japan sales leadership to align marketing investment with growth priorities, whitespace, and account segmentation.
- Spot market opportunities through research, customer feedback, win/loss insight, and analytics, and champion Japan’s localization needs with global product and marketing teams.
- Own the Japan marketing budget: planning, allocation, and delivery across all programs, including agency and vendor relationships.
- Grow Thomson Reuters’ awareness, reputation, and category position in Japan, positioning us as the trusted choice for AI-enabled solutions.
- Set up and run local PR and earned media through a retained agency, and build a Japanese-language thought leadership program.
- Run C-suite engagement programs for priority accounts, build our presence with industry analysts, associations, and influential bodies, and own major moments such as SYNERGY Tokyo.
- Own Japan’s marketing-created and influenced pipeline targets and marketing-attributed sales.
- Run the Japan ABM motion: 1:1 and 1:few programs for Japanese multinationals and large firms, planned with Sales and connected to the regional program.
- Lead launch and adoption marketing for new AI products, and turn global campaigns into Japanese-first programs built for local buyers, channels, and culture.
- Build market education programs that create buyer urgency in emerging categories such as e-invoicing and tax compliance.
- Work with Sales, Customer Success, and Product Marketing to grow the existing customer base: adoption of new AI capabilities, cross-sell, retention, and expansion.
- Build a steady drumbeat of customer stories and references that drive word-of-mouth among Japanese enterprises.
- Develop co-marketing and joint events with our consulting and alliance partners to extend reach and grow partner-sourced pipeline.
- Champion AI-enabled ways of working and move the Japan marketing team toward AI-native practices.
- Apply AI to how buyers research and buy, including search and content discovery in Japanese.
- Use data, automation, and AI to improve marketing effectiveness, from lead scoring to measurement.
- Lead, coach, and develop the Japan marketing team.
- Build a culture of accountability, collaboration, and continuous learning.
Requirements
- 12+ years of marketing leadership in enterprise technology, SaaS, or professional information services, including 5+ years building and leading teams.
- Experience leading country or regional marketing in Japan.
- A track record as a strategic business partner to senior sales and country executives.
- Strong experience across brand, demand generation, ABM, executive engagement, communications, and events, from strategy through execution.
- Experience running PR and communications, including hiring and managing agencies.
- Commercial fluency: enterprise buying cycles, pipeline, funnel and revenue metrics, attribution, and budget management.
- Experience in matrixed global organizations: localizing global programs and influencing without authority.
- A strong understanding of AI’s impact on marketing and buying, and the ability to lead AI-enabled change in the function.
- Excellent communication, executive presence, and stakeholder management, including public speaking.
- Native or fluent Japanese and business-level English.
- A bachelor’s degree in business, marketing, or a related field, or equivalent experience.
- Experience in legal, tax, risk and compliance, or professional services technology is highly regarded.
Skills
- B2B Marketing
- Brand Awareness
- Growth Strategy
- Go-to-Market Strategy
- Integrated Marketing Plan
- Pipeline Growth
- Customer Adoption
- AI
- Demand Generation
- Digital Marketing
- Content Marketing
- Event Marketing
- Partner Marketing
- Public Relations (PR)
- Account-Based Marketing (ABM)
- Customer Success
- Product Marketing
- Data Analysis
- Automation
- Team Leadership
- Budget Management
- Stakeholder Management
- Public Speaking
Location
- Japan
Work Type
- Hybrid
Experience Level
- Senior
- 12+ years marketing leadership
- 5+ years team leadership
Education Level
- Bachelor's degree in business, marketing, or related field, or equivalent experience
Benefits
- Flexible hybrid working environment (2-3 days a week in the office)
- Flex My Way policies for work-life balance
- Work from anywhere for up to 8 weeks per year
- Continuous learning and skill development programs
- Grow My Way programming
- Skills-first approach
- Flexible vacation
- Two company-wide Mental Health Days off
- Access to the Headspace app
- Retirement savings
- Tuition reimbursement
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Two paid volunteer days off annually
- Opportunities for pro-bono consulting projects and ESG initiatives
About the Company
- Thomson Reuters informs the way forward by bringing together trusted content and technology for decision-making. We serve professionals across legal, tax, accounting, compliance, government, and media.
- Our products combine specialized software and insights to empower professionals with data, intelligence, and solutions.
- Reuters is a world-leading provider of trusted journalism and news.
- We are powered by 26,000 employees across more than 70 countries, offering flexible work environments.
- We are committed to objectivity, accuracy, fairness, and transparency.
- We rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on business goals.
Equal Opportunity
- As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
- Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
- We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.