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About the Role

UniQuest is seeking an experienced leader in marketing communications and automation, with demonstrable technical expertise in Marketing Cloud, Salesforce or a comparable platform. As Head of Marketing Automation, you will be responsible for the strategic, operational, and technical leadership and development of the Marketing Automation function, ensuring the team delivers high-quality, innovative, and effective marketing activity for UniQuest partners.

Responsibilities

Lead and develop the Marketing Automation team across the UK and Manila, supporting all typical HR related processes.
Act as the technical lead for the Marketing Automation function and provide expert guidance on Salesforce Marketing Cloud.
Identify technical issues that impact operations, mitigate against these and troubleshoot solutions.
Manage the addition and amendment of fields and Base Data Extensions within Marketing Cloud.
Act as a HTML and CSS subject-matter expert.
Identify and implement improved approaches to marketing automations, journeys and campaign delivery.
Solutionize complex or non-standard requirements.
Coordinate the operational and technical onboarding/implementation of new UniQuest partners.
Own the day-to-day operational relationship with customer success managers for third-party platforms.
Make business cases to senior leadership with costed recommendations for new or replacement third-party solutions.
Build, foster and maintain excellent working relationships with key partner stakeholders.
Ensure partner objectives are being met and their marketing automation activities are being optimised.
Utilize data-insights to strategically inform and influence delivery for partners.

Requirements

Strong people leadership and the ability to manage, develop and support teams across multiple locations.
Advanced technical knowledge of marketing platforms, automation, HTML/CSS and CRM-integrated communications.
Confidence in senior partner and stakeholder-facing meetings.
Ability to translate business and partner requirements into scalable technical and operational solutions.
Strong governance, quality assurance and risk-management skills.
A proactive approach to innovation, optimisation and continuous improvement.
Ability to manage competing priorities, complex projects and business-critical escalations.
Strong cross-functional collaboration and stakeholder management.
Significant experience in email marketing, CRM, marketing automation or a related digital marketing discipline.
Strong experience of leading and developing a team, including performance management and workload prioritisation.
Advanced working knowledge of Salesforce Marketing Cloud or a comparable enterprise email marketing/automation platform.
Strong understanding of CRM-integrated email marketing, data structures, segmentation, automation and customer journeys.
Good working knowledge of HTML and CSS for email, including troubleshooting rendering issues.
Experience managing technical configurations, platform changes or integrations.
Strong B2B facing experience and partner management, with confidence presenting to senior stakeholders.
Experience working across technical, data, operational and commercial teams.
Strong analytical skills and the ability to use reporting to identify performance, workload and optimisation opportunities.
Excellent verbal and written communication skills.
Strong organisational skills, attention to detail and the ability to manage multiple priorities and deadlines.
Experience managing third-party technology providers or SaaS platforms is desirable.
Experience within Higher Education marketing (encompassing student recruitment, admissions or conversion) is desirable but not essential, an ambition to become an expert and influential authority on this is required.

Skills

Marketing Communications
Marketing Automation
Marketing Cloud
Salesforce
HTML
CSS
CRM
Data & Insights
Strategic Partner Engagement
Service Development
Commercial Acumen
Cross-functional Collaboration
People Leadership
Technical Expertise
Data Structures
Segmentation
Customer Journeys
Analytical Skills
Reporting
Organisational Skills
Attention to Detail
Stakeholder Management
Third-party Technology Management
SaaS Platforms

Location

UK
Manila

Work Type

Full-time

Experience Level

Experienced leader
Advanced working knowledge
Significant experience

About the Company

UniQuest is the embedded enrolment & admissions partner to universities across the UK, EU, USA, Australia and New Zealand.
We are part of Keystone Education Group, one of the world's largest student marketing and recruitment businesses.
We are executing an ambitious strategy to 2030 – expanding into new markets, launching new products, and deepening what we do for the institutions we serve.
We are a global business, both in terms of the geographical territories we serve and the operations we establish to underpin the necessary delivery to ensure partnership success and world-class outcomes for our partner universities.
At Keystone, you will be working with passionate, professional and high-performance individuals.
Together, we have grown successfully into more than 700 talented employees with sites that are recognized as the world's leading search engines for education.
Ambition, drive and great ideas help us reach our goals – join us in the next step of your career!

Equal Opportunity

Keystone is an equal opportunity employer.
We celebrate diversity and are deeply committed to fostering an inclusive environment for all employees.