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About the Role

This role is focused on bringing the Kickers and Mitre brands to life at the point of purchase, connecting brand plans with retail partners to create impactful in-store and online activations that drive visibility, strengthen relationships, and increase sell-through.

Responsibilities

Own and deliver the Retail Marketing Plans for Kickers and Mitre across key retail partners.
Build strong relationships with retailer marketing teams, creating account-specific plans that increase visibility and drive sell-through.
Lead retail activations across key moments including Back to School, seasonal launches, the FA Cup and exclusive product drops.
Bring campaigns to life across both physical retail and ecommerce, ensuring consistent and impactful brand execution.
Work closely with Brand, Commercial and external agency partners to deliver joined-up go-to-market activity.
Manage retail marketing projects from initial brief through to execution, balancing priorities, budgets and timelines.
Own the retail marketing budget and work with Commercial and Finance to measure performance and demonstrate ROI.
Brief and manage creative and external agencies across retail campaigns and activations.
Support customer sell-ins and key retailer meetings with the Commercial team.
Ensure retail partners receive the right product, ecommerce and campaign assets on time, while supporting commercial tools, catalogues and UK showroom execution.

Requirements

Strong experience in retail, trade or shopper marketing, ideally within footwear, apparel, sports or a consumer-led brand.
Proven experience delivering successful retail activations across both in-store and ecommerce channels.
Experience building productive relationships with major retail or wholesale partners.
Strong understanding of visual merchandising and how brands win at the point of purchase.
Excellent project management skills, with experience coordinating multiple stakeholders, agencies and deadlines.
Commercial awareness, with the ability to connect marketing activity to sales performance and ROI.
Confident communication and stakeholder management skills across Brand, Commercial and external partners.
A proactive and adaptable approach, comfortable balancing long-term planning with fast-moving retail opportunities.

Skills

Retail Marketing
Trade Marketing
Shopper Marketing
Visual Merchandising
Project Management
Stakeholder Management
Budget Management
ROI Analysis
Campaign Management
Go-to-Market Strategy

Location

Work Type

Hybrid Working

Experience Level

Mid-level

Salary/Compensations

Competitive salary

Benefits

Discretionary bonus
Hybrid working
Flexible start and finish times
Generous holiday allowance
Product discounts
Sample sales
Enhanced family-friendly policies
Healthcare support
Gym and fitness discounts
Cycle to work scheme
Electric car scheme

About the Company

Pentland Brands is a global family business behind iconic active and lifestyle brands.
They bring integrity, energy, and ambition to their work, setting high standards and striving to deliver great outcomes without ego.
Pentland Brands is the name behind brands including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.
Their clear purpose is pioneering brands that make life better.
They work together to create products, experiences, and partnerships that help people live more active, confident, and positive lives.
It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition, and global impact.