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About the Role

We are looking for a Marketing Manager who combines strategic thinking with a strong creative mindset. Someone who understands our guests and markets, spots opportunities, develops compelling concepts, and brings them to life across campaigns, content, events, partnerships and digital channels. For more than 100 years, Hilton has helped shape the hospitality industry and marketing plays an important part in how we tell that story, connect with our audiences and create demand.

Responsibilities

Develop creative marketing concepts and campaigns that bring the hotel, its restaurants, bars, events and experiences to life across relevant channels.
Create and shape content for digital, social, print and on-property communication, ensuring a consistent and engaging brand presence.
Identify key moments and cultural opportunities throughout the year and turn them into distinctive campaigns, activations and hotel experiences.
Develop and execute the hotel's annual marketing plan and strategy, aligned with commercial priorities, target audiences and Hilton brand standards.
Take ownership of campaign development from idea to execution, including concept creation, briefing, production, launch and performance review.
Work with photographers, videographers, designers, agencies and other creative partners to produce high-quality visual and written content.
Develop campaigns around hotel openings, refurbishments, food & beverage concepts, conferences, banqueting, events and other key business areas.
Manage the hotel's presence across Hilton digital channels and branded websites, ensuring content is relevant, accurate and commercially effective.
Build and maintain a strong professional network within the hospitality, marketing, media and creative industries, identifying opportunities for collaboration, knowledge exchange and partnerships.
Develop strong relationships with key stakeholders across Hilton and EMEA, including Hilton Marketing Teams, regional and brand teams, sharing best practices, leveraging wider initiatives and identifying opportunities to collaborate across markets.
Build strong relationships with local media, creators, influencers, cultural partners and other relevant third parties.
Identify opportunities for collaborations and partnerships that strengthen the hotel's positioning and connect us with new audiences.
Develop and implement PR and storytelling initiatives around launches, events, awards, successes and new products.
Work closely with Event Managers, Food & Beverage, Sales and other hotel departments to identify opportunities and develop integrated promotional concepts.
Research market trends, competitors, guest behaviour and emerging platforms to identify new creative and commercial opportunities.
Manage the marketing budget and allocate resources effectively across campaigns, content production, partnerships and other activities.
Track marketing performance, evaluate campaign results and translate insights into stronger future activities.
Maintain relevant media, marketing and partner databases and provide monthly reporting as required.

Requirements

Previous marketing experience, ideally within hospitality, lifestyle, travel, food & beverage or another experience-driven brand.
A strong creative instinct and the ability to translate commercial objectives into engaging campaigns, content and experiences.
Experience developing and executing integrated marketing campaigns across digital, social, PR, partnerships, events and offline channels.
A natural networker and relationship builder, comfortable connecting with stakeholders across different functions, brands, markets and cultures.
A collaborative mindset and the confidence to actively contribute to the wider Hilton marketing community, sharing ideas, learning from other markets and turning regional opportunities into locally relevant initiatives.
A good eye for visual communication, design, photography and brand storytelling.
Confidence in writing and developing compelling marketing copy and communications.
Experience briefing and managing designers, photographers, videographers, agencies or other creative partners.
Strong understanding of digital and social media and an interest in emerging platforms, formats and cultural trends.
The ability to balance creativity with commercial thinking — understanding business indicators, target audiences, competitive trends and campaign performance.
Experience developing marketing plans and managing campaigns within agreed budgets.
Knowledge of graphic/design tools is an advantage, alongside proficiency in Microsoft Office and project management tools.
Excellent project and time management skills, with the ability to manage several initiatives simultaneously in a fast-moving environment.
Confidence working independently while collaborating closely with different departments and senior stakeholders.
Excellent written and verbal communication skills in English and German.
A relevant degree in marketing, communications, business, design or a related field is beneficial.
Curious, proactive and full of ideas.
Understand that great hotel marketing is not just about communicating what we offer — it is about creating reasons for people to visit, stay, share and come back.
Strong marketing fundamentals, creative thinking, curiosity and the drive to make things happen.

Skills

Marketing
Campaign Development
Content Creation
Digital Marketing
Social Media Marketing
Public Relations
Partnership Management
Event Marketing
Brand Storytelling
Copywriting
Budget Management
Project Management
Time Management
Communication (English and German)
Graphic Design Tools (Advantageous)
Microsoft Office
Project Management Tools

Education Level

Relevant degree in marketing, communications, business, design or a related field is beneficial.

Salary/Compensations

Performance-based compensation in line with industry standards and the applicable collective bargaining agreement.

Benefits

A collaborative environment where teamwork, individuality and new ideas are encouraged.
The opportunity to shape the marketing and creative presence of the hotel and see your ideas come to life.
Access to Hilton Worldwide University with thousands of learning and development opportunities.
Regular internal training and opportunities for professional growth.
Vacation entitlement in accordance with the collective bargaining agreement.
Worldwide accommodation at Hilton hotels at highly attractive employee rates.
A comprehensive welcome programme and company orientation.
The opportunity to develop your career within one of the world's leading hospitality companies.

About the Company

For more than 100 years, Hilton has helped shape the hospitality industry.
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible.
As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune.
With our suite of world-class brands and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel.
Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way.
Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.