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About the Role
Bamboo Card is seeking its first Head of Marketing to establish and lead the marketing function. This role will be responsible for building international brand recognition, generating qualified demand, and supporting the commercial team in winning larger accounts globally. The position reports directly to the CEO and offers significant autonomy in strategy, budget, and team building.
Responsibilities
- Own the demand engine, including ICP and segmentation, positioning, channel strategy, acquisition, lead capture, scoring, nurture, and handover to Revenue.
- Sharpen positioning against competitors, own the brand across all touchpoints, and build a credible content and thought-leadership program.
- Own the digital roadmap, including website performance, conversion, SEO, paid search, paid social, LinkedIn, lifecycle email, and analytics.
- Build the annual events calendar, manage event participation (exhibits, sponsorships, speaking), and execute pre- and post-event strategies to convert presence into meetings.
- Collaborate with brand partners, platform partners, and resellers on joint campaigns and promotions.
- Define the marketing data model, implement lifecycle stages, attribution, and reporting in the CRM, and provide weekly performance views.
- Propose and manage the marketing budget, and build the necessary team (in-house, freelance, or agency).
- Provide early-stage marketing input for the B2C gift card webshop, Statero.
Requirements
- 7 or more years in B2B marketing, with at least two to three years leading a function or a substantial standalone mandate.
- Proven experience building demand generation programs from an early stage.
- Demonstrable track record with metrics such as pipeline sourced, cost per qualified lead, and conversion rates.
- Experience marketing to an international audience across multiple markets.
- Hands-on capability in paid media, SEO, content, email, and marketing automation.
- Experience managing agencies and freelancers within a defined budget.
- Strong command of B2B events and trade marketing, including converting event presence into commercial outcomes.
- Disciplined use of CRM for pipeline and reporting.
- Familiarity with the GCC market and international reach.
Skills
- Demand generation
- Brand building
- Content marketing
- Thought leadership
- SEO
- Paid search
- Paid social
- LinkedIn marketing
- Lifecycle email marketing
- Marketing analytics
- B2B events marketing
- CRM management
- Budget management
- Team building
- Agency management
- Freelancer management
Location
- Dubai
Work Type
- Full-time
Experience Level
- Head of Marketing
- Senior
About the Company
- Bamboo Card is a Dubai-based B2B distributor of digital prepaid products and a rewards fulfilment partner to enterprises worldwide.
- Established in 2018, the company offers a catalogue of over 3,500 products across 80+ countries via a client portal and API.
- Serves over 1,000 enterprise clients for rewards programs, employee incentives, customer acquisition, and marketplace inventory.
- Operates in a fast-growing segment of the payments ecosystem with robust banking infrastructure and supplier relationships.