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About the Role

The APAC / Japan Campaign Marketer develops and leads integrated demand generation strategies designed to drive engagement, pipeline creation, opportunity acceleration, and growth across the APAC region, with a particular focus on Japan. The role collaborates across Sales, Business Development, Field Marketing, Solutions Marketing, Industry Marketing, Creative, Content, Digital, and Revenue Operations teams to maximize market and account penetration and deliver measurable pipeline and revenue impact.

Responsibilities

Develop and execute integrated demand generation strategies across APAC and Japan that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes.
Translate, localize, and activate global campaigns for APAC and Japan, adapting messaging, content, creative, digital experiences, and campaign tactics to reflect local market needs, language, culture, and buyer priorities.
Partner with regional Sales, Business Development, and Field Marketing teams to understand market priorities, pipeline gaps, target industries, and priority accounts, and align marketing investments and programs accordingly.
Develop locally driven demand generation initiatives where regional opportunities require programs beyond global campaigns, including webinars, digital campaigns, content programs, executive engagement, and other market-specific activations.
Develop and execute regional thought leadership programs, leveraging global research and content while identifying opportunities for locally relevant research, customer stories, speakers, partners, and market perspectives.
Partner with Industry and Solutions Marketing to activate global industry campaigns across priority APAC markets and develop regional industry initiatives based on local market opportunities and sales priorities.
Design and orchestrate integrated ABM programs across strategic and enterprise accounts, including 1:1 and 1:few initiatives designed to support account acquisition, penetration, expansion, and opportunity acceleration.
Partner with Sales to identify priority accounts, understand account strategies and buying groups, and translate account intelligence into targeted marketing programs and experiences.
Leverage account intelligence, intent signals, engagement insights, and performance analytics to optimize campaigns, improve audience and account penetration, and maximize business impact.
Collaborate with Digital Marketing to activate campaigns across channels including paid media, email, webinars, content syndication, social, local publishers, and other relevant regional channels.
Collaborate with Product Marketing, Field Marketing, Industry Marketing, Revenue Operations, Digital, and Sales to deliver coordinated regional programs and drive go-to-market objectives.
Track and report on key campaign metrics and business outcomes, including engagement, MQLs, account penetration, opportunities, pipeline generated, pipeline influenced, and opportunity progression.
Stay informed about APAC and Japanese market trends, buyer behavior, industry developments, marketing best practices, and emerging technologies, and recommend innovative approaches to improve regional performance and differentiate the brand.

Requirements

5+ years of progressive B2B marketing experience, including significant experience in demand generation, integrated marketing, regional marketing, account-based marketing (ABM), or revenue marketing.
Demonstrated success developing and executing integrated demand generation campaigns that drive engagement, pipeline growth, opportunity acceleration, and revenue outcomes.
Experience translating and localizing global marketing strategies and campaigns for regional markets, ideally across APAC and/or Japan.
Strong understanding of the Japanese market and the ability to adapt global messaging, content, and campaign strategies to local audiences and business practices.
Experience developing regional programs across multiple marketing motions, including thought leadership, industry marketing, digital demand generation, webinars, and ABM.
Experience partnering with Sales, Business Development, and Field Marketing teams to understand regional pipeline priorities and align marketing programs to go-to-market strategies.
Strong analytical skills with the ability to leverage market intelligence, account insights, engagement data, and performance metrics to inform decisions and optimize results.
Experience using marketing automation, CRM, ABM, and digital marketing platforms (e.g., Salesforce, 6sense, LinkedIn, or similar technologies).
Demonstrated ability to influence cross-functional stakeholders and drive alignment across regional Sales and global Marketing teams.
Excellent communication and presentation skills, with the ability to translate global strategies into actionable regional marketing programs.
Strong business acumen, strategic thinking, cultural awareness, and the ability to operate independently in a highly collaborative, global environment.

Skills

Demand generation
Integrated marketing
Regional marketing
Account-based marketing (ABM)
Revenue marketing
Marketing automation
CRM
Digital marketing platforms
Salesforce
6sense
LinkedIn
Communication
Presentation skills
Business acumen
Strategic thinking
Cultural awareness

Location

Tokyo, Japan

Work Type

Full-time

Experience Level

5+ years

Education Level

Bachelor's degree in marketing, communications, business or related field

Benefits

Flexible vacation and Kinaxis Days (company-wide days off)
Flexible work options
Physical and mental well-being programs
Regularly scheduled virtual fitness classes
Mentorship programs, training, and career development
Recognition programs and referral rewards
Hackathons

About the Company

Kinaxis is a global leader in modern supply chain orchestration, powering complex global supply chains, and supporting the people who manage them.
Our powerful, AI infused platform provides full transparency and visibility across end-to-end supply chains, enabling our customers to make faster, better decisions.
We are trusted by renowned global brands to provide the agility and predictability needed to navigate today’s volatility and disruption.
With more than 40,000 users in over 100 countries, we are expanding our team as we continue to innovate and revolutionize how we support our customers.
Our platform directly helps companies power the world’s supply chains.
Work with Fortune 500 Brands: Companies across industries trust us to help them take control of their integrated business planning and digital supply chain. Some of our customers include Lockheed Martin, Unilever, P&G, ExxonMobil, Cisco and more.

Equal Opportunity

Kinaxis welcomes candidates to apply to our inclusive community. We provide accommodations upon request to ensure fairness and accessibility throughout our recruitment process for all candidates, including those with specific needs or disabilities. If you require an accommodation, please reach out to us at recruitmentprograms@kinaxis.com. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Kinaxis is committed to ensuring a fair and transparent recruitment process. We use artificial intelligence (AI) tools in the initial step of the recruitment process to compare submitted resumes against the job description to identify candidates whose education, experience, and skills most closely match the requirements of the role. After the initial screening, all subsequent decisions regarding your application, including final selection, are made by our human recruitment team. AI does not make any final hiring decisions.