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About the Role
Fireflies.ai is seeking an individual to own and scale paid social channels, focusing on creative production and campaign management. This role is crucial for expanding our paid acquisition efforts beyond Google Search into Meta and YouTube, supporting multi-product launches and driving full-funnel growth.
Responsibilities
- Manage the end-to-end asset pipeline: brief, produce, launch, and iterate on statics, video cuts, hooks, and ad copy variations.
- Utilize AI tooling as the primary production method for creative assets.
- Collaborate with designers and video editors for tasks requiring specialized skills, while independently handling the rest.
- Own and scale Google Ads and Bing campaigns, which are currently under-invested.
- Build Meta and YouTube into significant acquisition channels from the ground up.
- Manage the full marketing funnel, including awareness, consideration, conversion, and retargeting.
- Develop and execute campaigns for multi-product launches, ensuring each product has dedicated campaigns.
- Establish repeatable processes for campaign setup, naming, QA, and launch to avoid bottlenecks.
- Automate manual tasks related to campaign builds, bulk uploads, copy variations, and reporting.
- Communicate openly and proactively.
- Own key performance metrics including CAC, ROAS, and payback period, with full-funnel attribution.
- Utilize the cross-platform reporting stack to provide actionable insights and strategic recommendations.
Requirements
- 3+ years of experience in paid acquisition with hands-on involvement in the work.
- Demonstrated portfolio or Loom walkthrough showcasing built campaigns, created creative, and performance metrics.
- Proficiency in AI tooling for workflow replacement and creative production.
- Strong expertise in Google Ads, including structure, keyword strategy, bidding, and scaling.
- Ability to create video cuts, statics, and hooks for rapid testing.
- Comfort with subscription and self-serve funnels.
- Experience with US-market acquisition.
- Experience in DTC, consumer subscription, gaming, agency, or performance-led startup environments.
- High energy, vocal, and takes ownership.
- Excellent communication skills with a tendency to over-communicate and close loops.
Skills
- Paid social media advertising
- Creative production (statics, video cuts, hooks, ad copy)
- AI tooling for marketing
- Google Ads
- Bing Ads
- Meta Ads
- YouTube Ads
- Full-funnel marketing
- Retargeting
- Campaign management
- Performance analysis
- ROAS optimization
- CAC management
- Attribution modeling
- Reporting stack utilization
- Automation scripting
- Subscription funnels
- Self-serve funnels
Location
- Remote (within country of employment)
Work Type
- Remote
- Full-time
Experience Level
- 3+ years of hands-on paid acquisition experience
Salary/Compensations
- Competitive pay
Benefits
- Competitive pay
- Work remotely from anywhere in your country
- Room to move laterally and grow fast
- Paid time off
- Flexible leave policy
- No-boss culture
- Flexible hours
- Company offsites
- Virtual retreats
- Tech reimbursements
About the Company
- Fireflies.ai is an AI-powered notetaker used by over 20 million users across 500,000+ organizations, including 75% of the Fortune 500.
- The company is profitable, privately held, and valued at $1B.
- Fireflies.ai is building the future of work where AI captures, understands, and acts on important conversations.
Equal Opportunity
- We are an equal-opportunity employer and strongly value diversity, because our team is stronger with different perspectives and experiences.
- We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.