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About the Role
We are seeking a Digital Marketing Manager to lead FIJ’s digital initiatives across web, social, CRM, and data analytics. In this role, you will manage end‑to‑end execution of digital programs and drive integrated marketing campaigns across online and offline channels. Working closely with internal teams and global partners, you will deliver data‑driven, effective, and globally aligned marketing activities that support business growth.
Responsibilities
- Lead cross‑channel marketing campaigns across online and offline touchpoints, ensuring integrated planning, execution, and performance optimization.
- Plan, execute, and optimize digital marketing initiatives aligned with FIJ’s digital channel strategy.
- Lead data driven marketing programs, leveraging insights derived from analytics tools.
- Operate CRM initiatives using SaaS platforms such as Salesforce, Marketo, and Seismic.
- Manage and improve the FIJ website, including content planning, UX/UI enhancements, and performance optimization.
- Oversee social media channel operations, including content ideation, production direction, and performance tracking.
- Conduct quantitative and qualitative data analysis using tools such as Adobe Analytics to identify insights and inform strategy.
- Monitor channel performance and generate actionable reports for internal stakeholders.
- Collaborate closely with Sales, Product, Content Marketing, Business Promotion, Compliance, and other functions to drive integrated marketing initiatives.
- Lead and participate in cross functional and global projects, ensuring alignment with international best practices.
- Manage communication and project coordination with overseas marketing teams.
Requirements
- 5+ years of experience in data‑driven digital marketing.
- Strong understanding of digital channels, methodologies, and industry trends.
- Hands-on experience using analytics platforms (e.g., Adobe Analytics).
- Practical experience managing website operations and improvements; basic understanding of SEO.
- Experience operating social media channels and directing content production.
- Experience using Salesforce, Marketo, Seismic, or similar CRM/SaaS tools.
- Proven track record of planning, executing, and optimizing marketing initiatives based on data insights.
- Strong analytical and logical thinking skills, with excellent verbal/written communication and documentation abilities.
- Ability to communicate effectively and flexibly across departments.
- Experience managing projects and communicating with global teams.
- Japanese: Native level.
- English: Business level or above (reading, writing, speaking).
- Marketing experience in the financial or asset management industry.
- Experience managing digital marketing teams or large-scale digital initiatives.
Skills
- Digital Marketing
- Data-driven marketing
- Digital channels
- Methodologies
- Industry trends
- Analytics platforms
- Adobe Analytics
- Website operations
- SEO
- Social media channels
- Content production
- CRM
- SaaS tools
- Salesforce
- Marketo
- Seismic
- Data insights
- Analytical thinking
- Logical thinking
- Verbal communication
- Written communication
- Documentation
- Project management
- Global team communication
Location
- Tokyo, Japan
Work Type
- Permanent
- Dynamic working
Experience Level
- 5+ years of experience in data‑driven digital marketing
- Experience managing digital marketing teams or large-scale digital initiatives
Benefits
- Comprehensive benefits package
- Valued wellbeing
- Supported development
- Flexible working arrangements
About the Company
- Proudly helping clients build better financial futures for over 50 years.
- Global presence and collaborative environment.
- Focus on enhancing client experiences and accelerating business growth.
- Commitment to marketing transformation.