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About the Role
We're looking for a passionate and strategic Marketing Campaigns Manager to join our Group Marketing team. This role offers the opportunity to bring our brands to life across every stage of the customer journey, working across all UK Centrica retail brands to shape how millions of customers engage with us. You will manage and support campaigns from large-scale brand activity to sales-driving initiatives, contributing to strategic planning, execution, and evaluation of multi-channel marketing campaigns that enhance brand visibility, drive customer engagement, and deliver commercial growth.
Responsibilities
- Support the development and delivery of distinctive, multi-channel marketing campaigns that drive brand and commercial growth.
- Work closely with creative, media, brand and business teams to deliver cohesive and impactful customer campaigns.
- Create and shape cross-channel content and campaign activity to drive customer engagement across multiple channels.
- Align marketing activity with customer, commercial and business objectives, ensuring campaigns deliver measurable impact.
- Analyse campaign performance, identify insights and apply learnings to optimise future activity.
- Support campaign planning and execution, ensuring delivery on time, within budget and against agreed objectives.
- Hold agency partners and key stakeholders to account, ensuring activity remains customer-focused and outcome-driven.
- Champion a customer-first approach throughout campaign development, planning and execution.
- Make informed recommendations based on data, customer insight and market performance trends.
Requirements
- Proven experience delivering successful multi-channel B2C marketing campaigns.
- Experience supporting the development of distinctive marketing campaigns that drive customer and commercial growth.
- A strong understanding of media channels and the broader marketing mix.
- Experience using data, insight and campaign performance metrics to evaluate effectiveness and optimise future activity.
- Strong stakeholder management skills, with the confidence to influence, challenge and build alignment across teams.
- Experience working with and managing agency partners to deliver high-quality marketing activity.
- Excellent organisational, planning and project management skills, with strong attention to detail.
- A customer-obsessed mindset combined with a strong commercial focus.
- The ability to balance creative thinking with analytical decision-making.
- A collaborative approach and a passion for delivering impactful campaigns that make a measurable difference.
Skills
- Marketing Campaigns Management
- Multi-channel Marketing
- B2C Marketing
- Brand Visibility
- Customer Engagement
- Commercial Growth
- Media Channels
- Marketing Mix
- Data Analysis
- Performance Metrics
- Stakeholder Management
- Agency Management
- Project Management
- Customer Insight
- Market Performance Trends
- Creative Thinking
- Analytical Decision-Making
Location
- Windsor
- Reading
- London
Work Type
- Hybrid
- FlexFirst
Experience Level
- Proven experience
Benefits
- Flexibility to choose what you need, when you need it
- Support for family
- Financial support
- Physical support
- Emotional support
About the Company
- We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet.
- We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities.
- At British Gas, our mission is to sell it and mend it.
- We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do.
- We’re making the UK greener and more energy efficient, getting closer to Net Zero.
- By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon-footprint.