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About the Role
The Marketing Coordinator at Arabian Center Mall is responsible for executing marketing strategies, managing in-mall experience events, fostering retailer relations, and overseeing marketing operations. This role supports the marketing team in campaign execution, budget management, and supplier coordination to enhance the overall shopping experience.
Responsibilities
- Contribute to the development of the Mall annual marketing plan.
- Assist retailers and gain their commitment to the delivery of the marketing plan.
- Execute strategies, plans, and implementation for the Mall's key campaigns.
- Effectively communicate with management to solicit buy-in and ownership.
- Assist in delivering post-analysis for all major activities, ensuring agreed debrief templates are used to communicate results and learnings.
- Share debriefs and future implications with all key stakeholders.
- Prepare monthly competitor reports and debriefs.
- Liaise with suppliers for quotations and coordinate installations and dismantling of signage.
- Work with agencies and suppliers on new in-mall branding or signage.
- Coordinate the marketing team to manage retailer store promotions and special offers mall-wide.
- Liaise with suppliers for branding and signage for the mall and retailers.
- Regularly update other teams on market activity and provide plans and reports.
- Achieve economies of scale through sharing of best practices in the market.
- Deliver marketing activities and events within the agreed budget.
- Identify and implement cost savings in production and purchase of promotional materials and events items.
- Negotiate service fees with external suppliers effectively.
- Assist in managing purchase orders, accruals, and preparation of invoices for accounts payable.
- Support events and promotions operations as needed, including weekend and public holiday work schedules.
- Log event feedback forms and maintain events database.
- Communicate mall's activities and events to retailers and other support functions.
- Contribute to events plans and prepare logistics plans with timelines.
- Negotiate deadlines and fees with external suppliers and ensure they are achieved.
- Work with external suppliers to deliver materials, brochures, goods, and services.
- Ensure successful delivery of events within budget and receive customer and retailer feedback.
- Update the Social Media team with all events and marketing activities as required.
- Conduct internal events/campaigns briefing sessions.
- Assist in managing retailer relations for assigned retailers.
- Ensure all retailers' databases are up-to-date specifying all points of contact.
- Communicate all marketing activities to retailers.
- Organize sessions with retailers to discuss all marketing activities and manage expectations.
- Assist in preparing marketing plans for retailers that contribute to the main marketing plan.
- Develop PR plans with assigned agencies to highlight retailers.
- Conduct monthly updates with new fashion stores/retailers and hold fashion retailer sessions to discuss concerns.
- Update website with relevant information and timely audits.
- Conduct social audits of content vs. competitors.
- Review effectiveness of social media activities.
- Collect weekly content and liaise with retailers for content.
- Ensure up-to-date information and prepare monthly reports.
Requirements
- University degree with a focus in Marketing or Retail.
- 2-5 years of experience in a similar marketing role.
- Knowledge of retail marketing, digital marketing, social media, and PR.
- Solid understanding of consumer behavior.
Skills
- Planning
- Organization
- Coordination
- Excellent English communication
- Problem-solving
- Ability to work under pressure
- Creativity
- Competence in digital marketing tools
Location
- Arabian Center Mall
Work Type
- Full-time
Experience Level
- 2-5 years
Education Level
- University degree in Marketing or Retail