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About the Role
Drives marketing strategy, commercial execution, product positioning, and portfolio growth within the Pharmaceutical Diagnostics business. Works closely with cross-functional teams and key customers to identify growth opportunities, execute marketing initiatives, and strengthen GE HealthCare's leadership in the diagnostic imaging market.
Responsibilities
- Develop and execute marketing strategies aligned with local business priorities and global brand strategy
- Lead commercial and marketing activities, identifying opportunities for growth and market share expansion
- Accountable for achieving business objectives including sales performance, forecasting accuracy, pricing strategy, profitability, and budget management
- Develop and implement effective launch plans, marketing campaigns, and customer engagement programs
- Collaborate closely with Sales, Medical Affairs, Regulatory Affairs, Market Access, and global marketing teams to drive business success
- Build and maintain strategic relationships with key opinion leaders (KOLs), healthcare professionals, and professional societies
- Conduct market analysis and customer insight generation to support strategic decision-making and portfolio development
- Provide product training and marketing support to commercial teams to ensure excellence in execution
- Drive brand awareness and strengthen the market presence of GE HealthCare's portfolio
- Ensure all marketing and promotional activities comply with company policies, industry regulations, and compliance requirements
Requirements
- Bachelor's degree or above in Business, Life Sciences, Healthcare, Pharmacy, Biomedical Engineering, or a related field
- Minimum 7 years of progressive experience in Sales, Marketing, Product Management, or other commercial functions within the healthcare industry
- Experience in ethical pharmaceuticals, diagnostic pharmaceuticals, diagnostic imaging, contrast media, medical devices, or related healthcare markets preferred
- Experience in Cardiology, Cardiac Imaging, Interventional Cardiology, Cardiac MR, or other cardiovascular-related healthcare markets is highly preferred
- Demonstrated ability to develop and execute marketing strategies and product launch plans
- Strong business acumen with experience in forecasting, pricing strategy, budget management, and project management
- Ability to build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and external stakeholders
- Excellent communication and presentation skills in both Korean and English
- Proficiency in Microsoft Office applications, including PowerPoint, Excel, and World
Skills
- Marketing Strategy
- Commercial Execution
- Product Positioning
- Portfolio Growth
- Market Analysis
- Customer Insight Generation
- Launch Plans
- Marketing Campaigns
- Customer Engagement
- Relationship Building
- Forecasting
- Pricing Strategy
- Budget Management
- Project Management
- Communication
- Presentation
- Microsoft Office (PowerPoint, Excel, Word)
Location
- Remote
- Hybrid
Work Type
- Hybrid
Experience Level
- Minimum 7 years of progressive experience
- 차장급
Education Level
- Bachelor's degree or above
Benefits
- Total rewards designed to unlock ambition
- Boost and flexibility
- Salary and benefits expected from an organization with global strength and scale
- Career opportunities
- Culture that fosters care, collaboration and support
About the Company
- GE HealthCare is a leading global medical technology and digital solutions innovator.
- Our mission is to improve lives in the moments that matter.
- Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Equal Opportunity
- GE Healthcare is an Equal Opportunity Employer where inclusion matters.
- Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
- We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.