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About the Role
Develop and execute comprehensive brand strategies and marketing plans that align with overall business objectives and sales targets. Lead the creation and execution of brand campaigns and initiatives across all relevant channels, ensuring consistent brand messaging and consumer engagement. Identify opportunities for brand growth by understanding consumer insights and collaborating closely with all counterparts.
Responsibilities
- Identify opportunities by analyzing market trends, competition, and consumer behavior through research and field checks.
- Develop and execute annual brand plans, including positioning, messaging, and target audiences.
- Analyze market, competition, and consumer insights to identify opportunities and trends.
- Adjust strategies as needed to keep the brand relevant and competitive.
- Capture key learnings and apply insights to future planning.
- Lead integrated marketing campaigns across digital, social, PR, events, and traditional channels.
- Select and manage agencies aligned with SGS Korea Marketing needs.
- Manage campaign budgets, timelines, resources, and media plans to optimize results.
- Establish and track KPIs for brand health, awareness, consideration, and loyalty.
- Analyze campaign and brand performance and provide actionable insights.
- Conduct post-campaign reviews to identify improvements.
- Partner with Global Brand House, APAC, Commercial, and Operations teams to align priorities and drive business impact.
- Balance global direction with Korea market needs through close stakeholder collaboration.
- Champion the brand internally and manage external agencies, vendors, and partners.
- Manage Marketing BI spending and effectiveness in alignment with Finance and Commercial.
- Coach and develop team members to achieve their potential.
- Set objectives, provide feedback, and conduct performance reviews for direct reports.
Requirements
- 10-13 years of progressive experience in brand marketing and marketing management
- Fluent level of English proficiency required for both written and verbal communication
Experience Level
- 10-13 years