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About the Role
The Media Manager leads IEEFA Australia’s media relations, turning IEEFA’s evidence-based research into earned media coverage and influence with journalists, government, financial decision-makers and partners. This is a relationship-driven role that requires standing, judgement and strong political instincts. The Manager drives IEEFA Australia’s shift toward more responsive, issue-led engagement, while protecting IEEFA’s reputation as a credible, independent and neutral source.
Responsibilities
- Monitor energy and finance news and key events to identify trends and opportunities for analyst reaction and responsive organisational communication
- Respond to media requests and proactively build relationships with journalists to raise the media profile of IEEFA’s analysts and extend the reach of their research
- Pitch and secure publication of IEEFA content in tier one press, as well as trade and specialist publications, both locally and internationally
- Co-write and pitch media releases, and prepare media kits and background briefings as required
- Organise timely media briefings, interviews and webinars around report launches and live energy/finance issues to which IEEFA analysts can respond
- Send media releases to relevant ministers and politicians, and develop relationships with press offices
- Conduct media training and key-message development with analysts, and provide specialist advice on media and PR management
- Support the Director of Communications and CEO on senior government relations, reputation management and crisis communications
- Work collaboratively with partner organisations and with the IEEFA Global Communications Team on media and communication strategy
- Track media coverage and engagement metrics and contribute to the communications dashboard and regular reporting rhythm
- Track key sector events and pitch potential presentations in collaboration with relevant analysts
- May also include communications work of a similar nature or complexity
- Commitment to IEEFA’s mission to accelerate the transition to a diverse, sustainable, and profitable energy economy
Requirements
- 4-7 years of experience in a media, public relations, or communications role
- Understanding of Australia’s energy sector and related policy issues
- Practices and guidelines of public and media relations
- Exceptional media relations skills and an established network of media contacts; energy/ financial media relationships highly favourable
- Ability to write press releases, on-point pitches and key-message copy about complex and technical subject matter
- Exceptional internal and external stakeholder engagement skills, including being respectful, honest and candid in all communications
- Understanding of Australian government, policy and parliamentary processes is favourable
- Sound political judgement in a politically sensitive environment
Skills
- Media relations
- Public relations
- Communications
- Journalism
- Marketing
- Energy sector understanding
- Policy analysis
- Media pitching
- Stakeholder engagement
- Political judgement
Location
- Australia
- Remote
Work Type
- Full-time
- Remote
Experience Level
- 4-7 years
Education Level
- Bachelor’s degree in Communications, Journalism, Marketing, Public Relations or a related field or a combination of relevant education and experience
Salary/Compensations
- A$95,000 – 115,000 base, plus super
Benefits
- Annual Leave growing to 6 weeks after 2 years
- Personal/Carer’s Leave
- Long Service Leave after 5 years of employment
- Paid Parental Leave
- Professional Development Allowance
- Employee Assistance Program (EAP)
- Home office set-up stipend
- Co-working space stipend
- Monthly mobile phone allowance
- Technology equipment provided
About the Company
- The Institute for Energy Economics and Financial Analysis (IEEFA) is seeking an experienced Media Manager to join our dynamic team in Australia.
- IEEFA is a rapidly-growing NGO/nonprofit that conducts research and analysis on financial and economic issues related to energy markets, trends and policies.
- Headquartered in the United States, IEEFA has a team of 70+ analysts and communications personnel located in 15 countries across the globe.
- IEEFA produces a significant volume of original research, as well as ongoing analysis and reports on issues affecting energy industries.
- Our major research reports, daily analysis, press coverage and other resources can be found on our website: www.ieefa.org.
Equal Opportunity
- We are an equal opportunity employer and value diversity at IEEFA.
- All members of under-represented groups are especially encouraged to apply.
- We are committed to providing all team members with a work environment free from discrimination and harassment.
- We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, pregnancy/parental status or disability status.