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About the Role

As a Director Global Application Marketing, you will work hand-in-hand with customers to transform products into cutting-edge designs, building long-lasting partnerships. This role defines and executes a global strategy for human-machine interface (HMI) solutions, combining Infineon's capabilities to create differentiated solutions for various growth markets. The position involves strategic leadership, technical judgment, and commercial execution to build an HMI narrative, align global teams, engage with customer leaders, grow the opportunity funnel, increase design wins, and shape product roadmaps.

Responsibilities

Develop and orchestrate the global HMI strategy in partnership with product lines, regional organizations, sales, engineering, software, and business leadership.
Create a clear, compelling, and distinctly Infineon HMI value proposition for internal and external audiences.
Evaluate customer system requirements and identify high-value combinations of Infineon hardware, software, and architecture capabilities for each priority market, application, and strategic customer.
Set funnel targets by market, region, and customer; review progress with regional teams; identify gaps; and drive corrective action.
Participate directly in strategically important design-win pursuits, particularly when cross-product-line coordination is required.
Build customer intimacy through technically substantive engagement with customer engineering, system architecture, and executive teams.
Influence product and software roadmaps by translating system requirements, customer use cases, market trends, and competitive insight into technically grounded capability recommendations.
Define the technical and commercial intent for reference designs, demonstration platforms, system-solution concepts, customer proofs of concept, tradeshow demonstrations, and supporting technical and sales content.
Develop strategic ecosystem partnerships when external capabilities are needed to complete solutions or accelerate commercial success.

Requirements

15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, systems engineering, or a combination of these disciplines.
Direct experience with HMI products, technologies, or markets.
Ability to engage at a detailed technical level with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints.
Demonstrated success leading global, cross-functional initiatives and working through matrix organizations.
Strong technical fluency across embedded hardware, software, and system architecture, with the ability to evaluate tradeoffs, identify meaningful differentiation, and constructively challenge technical and commercial assumptions.
Experience defining software-enabled solutions and a practical understanding of software architecture, integration requirements, development environments, and the role of application software in customer adoption.
A record of building qualified opportunity funnels, converting opportunities into design wins, creating go-to-market strategies, and developing differentiated value propositions.
Executive-level communication skills and the ability to translate complex technical concepts into compelling strategic and customer value narratives, influence across cultures and functions, and resolve conflict constructively.
Experience developing technical and marketing talent.
Semiconductor-industry experience.
Experience in at least two target markets, such as consumer, smart home and building, appliances, medical, robotics, or related HMI growth markets.
Experience connecting semiconductors, embedded-system, system-architecture, and complete application-software capabilities into integrated customer solutions.

Skills

HMI products
HMI technologies
HMI markets
Embedded hardware
Software
System architecture
Software-enabled solutions
Software architecture
Go-to-market strategies
Value propositions
Technical communication
Marketing talent development

Location

Austin, TX, United States
San Jose, Ca, United States

Work Type

Full-time

Experience Level

Director
15+ years of relevant experience

Education Level

Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience.

Salary/Compensations

US$ 182,300– US$ 250,700
US$ 201,100 US$ 276,500

Benefits

Eligible to participate in an incentive plan.

About the Company

As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT.
Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals.
Be a part of making life easier, safer and greener.
We are on a journey to create the best Infineon for everyone.
We strive to create the best Infineon for everyone by embracing diversity and inclusion.
We welcome applicants for who they are and offer a workplace built on trust, openness, respect and equal opportunity.
Our hiring decisions are based on skills and experience.
Even if you don’t meet every requirement, we encourage you to apply.
Please let your recruiter know if you need any accommodations during the interview process.

Equal Opportunity

Infineon Technologies is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.