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About the Role

The Business Development Representative (BDR) drives high-quality pipeline generation through outbound-led prospecting. This role partners closely with Account Executives to target named accounts, engage key stakeholders, and create new sales opportunities, with a limited scope for inbound inquiries.

Responsibilities

Execute targeted outbound outreach using intent data and account intelligence.
Engage prospects through multi-channel approaches, including cold calling, email, and LinkedIn.
Deliver highly personalized outreach by leveraging company insights, account context, and intent signals.
Partner closely with AEs on account planning and territory strategy.
Identify and prioritize high-potential opportunities within customer and prospect accounts.
Develop comprehensive account profiles to support effective research and engagement.
Respond promptly and professionally to inbound inquiries.
Ensure high-quality initial engagement to convert interest into qualified sales opportunities.
Maintain accurate and up-to-date records in Salesforce and other lead management platforms.
Expand contact coverage by identifying key personas and decision-makers using advanced research tools.
Leverage social media platforms to prospect, network, and build relationships.
Create and share relevant content to establish credibility and trust with target accounts.
Monitor and analyze outreach performance metrics to continuously improve conversion rates.
Stay informed on industry trends, competitive landscape, and emerging tools to refine prospecting strategies.

Requirements

2+ years of experience in business development, sales, or a related role within the IT industry; B2B experience strongly preferred.
Strong written, verbal, and interpersonal communication skills with the ability to engage a wide range of stakeholders.
Demonstrated ability to uncover customer pain points and align opportunities with business needs.
Ability to thrive in a fast-paced, changing environment while effectively prioritizing work.
Comfortable using CRM platforms such as Salesforce, as well as sales technologies including Salesloft and LinkedIn Sales Navigator.
Proven ability to manage multiple priorities with a high level of accuracy and attention to detail.
Experience working effectively in cross-functional and distributed teams.
Experience using advanced prospecting tools such as 6Sense and LinkedIn Sales Navigator, and Salesloft.
Proven experience with social selling.
Familiarity with qualification frameworks such as BANT, MEDDPIC, or similar.
Demonstrated ambition with a clear interest in career progression, viewing the BDR role as a foundational step in professional growth.
Willingness to travel occasionally (approximately once per quarter) to support events or trade shows, including on-site booth engagement.
Must be legally permitted to work in Japan.

Skills

AI-powered experience orchestration
Outbound prospecting
Cold calling
Email outreach
LinkedIn engagement
Salesforce CRM
Salesloft
LinkedIn Sales Navigator
6Sense
Social selling
BANT
MEDDPIC

Location

Japan

Work Type

Hybrid

Experience Level

2+ years

Benefits

Paid volunteer time
August Free Fridays
Well-being resources
Regionally tailored programs for employees and their families
Mentorship
Learning programs
Leadership development
Education support

About the Company

Genesys helps organizations create better customer experiences through AI-powered experience orchestration.
Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
We help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day.
AI at enterprise scale – Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+ new AI features were released in the last fiscal year.
A flexible-first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
Growth in the AI era – Build future-ready skills through mentorship, learning programs, leadership development and education support.
Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well-being resources and regionally tailored programs for employees and their families.
Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences.
Genesys Cloud™ is the Agentic Orchestration Platform that securely connects people, systems, data and AI across the enterprise with built-in governance and control.
As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

Equal Opportunity

Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.