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About the Role
This role is central to bringing global priorities to life in Australia by developing locally relevant campaigns, growing audiences, and finding creative ways to connect international artists with fans. You will be responsible for developing and executing marketing strategies, acting as a key advocate for artists, and driving audience growth across various channels.
Responsibilities
- Develop and execute marketing strategies for international artists and releases, creating locally relevant campaigns that maximise opportunities in the Australian market
- Be the custodian and key internal advocate for your artists, building strong relationships with international labels, artist management and teams across UMA
- Drive audience growth and fan engagement across digital, social, CRM, content and direct-to-consumer channels
- Identify and maximise streaming, partner, tastemaker and promotional opportunities for priority artists and releases
- Create innovative marketing and content initiatives that build awareness, engagement and commercial outcomes
- Use audience, consumption and campaign insights to understand fan behaviour, identify opportunities and optimise activity
- Stay ahead of music, social and cultural trends, spotting opportunities to put our artists at the centre of the conversation
- Work closely with teams across Marketing, Audience, Digital, eCommerce, Promotions and the broader business to bring artist campaigns to life
Requirements
- Experience in music, entertainment, media or a related marketing environment, with a strong understanding of artist and release marketing
- A deep knowledge of music, digital platforms, social media and the cultural trends shaping how fans discover and engage with artists
- Experience developing and executing integrated marketing campaigns across digital, social, content and audience channels
- An understanding of audience development, CRM and direct-to-consumer marketing
- Strong project management skills and the ability to confidently manage multiple artists, campaigns and priorities
- Excellent communication and relationship-building skills, with the ability to work effectively with artists, managers, international labels and internal teams
- A creative and proactive mindset – you’re someone who spots opportunities, brings ideas to the table and makes things happen
- A genuine passion for music and a desire to help international artists connect with and grow their audiences in Australia
Skills
- Music marketing
- Digital platforms
- Social media
- Cultural trends
- Integrated marketing campaigns
- Audience development
- CRM
- Direct-to-consumer marketing
- Project management
- Communication
- Relationship-building
- Creative mindset
- Proactive mindset
Location
- Australia
Work Type
- Full-time
Experience Level
- Manager
Benefits
- Career opportunities in a supportive, motivated and ambitious team
- Opportunity to join the world's leading music company
- Perks of working within the music industry (e.g., live music)
- 2 ‘U-Days’ per calendar year
- Strengths-based learning and development opportunities
About the Company
- Universal Music Australia (UMA) is part of The Universal Music Group, the world’s leading music company.
- We are committed to artistry, innovation, and entrepreneurship.
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries.
- Our culture is entrepreneurial, global, and values authenticity, boldness, creativity, connection, drive, and insight.
- Collaboration is at our core, drawing strength from diverse perspectives and meaningful relationships.
Equal Opportunity
- Universal Music is committed to fostering diversity and inclusivity as an equal opportunity employer.
- We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital or family status, neurodiversity, religion or belief, disabilities, or socio-economic background.
- We also encourage people from all cultural backgrounds to apply, including First Nations people.
- Diversity and inclusivity enhance our creative and evolving workplace.