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About the Role
Rho is seeking a Marketing Operations Lead to manage the data and systems underpinning the marketing team. This role is crucial for accurately tracking marketing channel performance and customer acquisition costs, ensuring data-driven decision-making across the company.
Responsibilities
- Own the marketing metrics layer, defining grain, metric definitions, and join paths to funnel and funded outcomes for all marketing sources.
- Model the full source list in Snowflake, including paid social, web analytics, search console, organic social, affiliate and referral, call platform data, CRM data, and AI search visibility.
- Build channel-level attribution models that reconcile discrepancies across ad platforms, CRM, and call platforms.
- Ship and maintain recurring business reporting, including weekly channel performance, cost per funded customer, CAC, and payback by channel and cohort.
- Own the activation layer, enabling reverse ETL from the warehouse into lifecycle, ads, and sales tooling.
- Manage marketing systems hygiene, including form capture, lead routing, CRM sync, UTM taxonomy, and data contracts.
- Ensure PII handling is correct by design within the marketing stack and third-party platforms.
- Instrument new programs for measurability from launch.
- Document and monitor all models and pipelines to ensure data accuracy.
Requirements
- Fluent SQL and experience building and owning dbt models in a data warehouse.
- Experience owning marketing or GTM data at a company where financial outcomes were critical.
- Proven ability to defend CAC or attribution numbers to executives.
- Experience reconciling conflicting data across ad platforms, CRM, and warehouses.
- Experience with systems such as forms, lead routing, CRM sync, reverse ETL, and campaign taxonomy.
- Ability to define metrics and translate vague marketing questions into specific, defensible numbers.
- Judgment regarding PII and compliance in marketing tooling, particularly in financial services.
- Comfortable working as the sole person in the function, collaborating across teams without formal authority.
Skills
- SQL
- dbt
- Snowflake
- Reverse ETL
- Marketing Operations
- Data Modeling
- Attribution Modeling
- Reporting
- PII Handling
- UTM Taxonomy
- Campaign Taxonomy
Location
- Remote
Work Type
- Full-time
Experience Level
- Single-threaded role
- Full-time
Salary/Compensations
- $130-180K
Benefits
- Equity
- Healthcare benefits
- Paid time off
About the Company
- Rho is the modern banking platform built for the AI era, serving startups and growth-stage companies.
- Rho offers account opening, card issuance, expense management, bill payment, and bookkeeping on a connected platform with human support.
Equal Opportunity
- Diversity is a core value at Rho.
- Rho is committed to building and sustaining an inclusive and equitable environment for all involved with its mission.
- Rho welcomes all qualified applications and supports ongoing professional growth opportunities.