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About the Role
The Field Marketing Manager leads and oversees the development and execution of practice area specific marketing campaigns and programs to engage clients and prospects through various channels. This role drives revenue growth by creating high-impact campaign and channel strategies based on business and audience priorities, needs, and challenges. The individual will serve as the liaison between Marketing and client-facing practice and sales teams, ensuring alignment and monitoring program performance.
Responsibilities
- Create a positive team member experience.
- Communicate and collaborate with marketing and practice colleagues to ensure standard practices and efficient information sharing.
- Lead the creation of end-to-end marketing campaigns that maximize lead generation.
- Build specific marketing and sales collateral, presentations, and content that align with corporate brand standards.
- Analyze performance and segment audiences for targeted outbound programs.
- Develop, maintain, and analyze intelligence for current and prospective competitors.
- Recommend innovative marketing programs and approaches to increase client acquisition and growth.
- Determine ideal channel mix, including content marketing, paid media, email, social, and sponsorships.
- Create customer-centric messaging and campaign assets that communicate Ryan’s value.
- Manage the development, design, copywriting, and production of marketing content.
- Lead activities and processes, including gathering, analyzing, and tracking campaign data.
- Build and maintain a robust internal communications plan.
- Develop and ensure consistent messaging and strategic positioning for all materials.
- Maintain a high level of awareness regarding Firm activities that may affect branding initiatives or procedural guidelines.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree (B.A., B.B.A., or B.S.) from a four-year college or university, preferably with a concentration in Business, Marketing or Communications.
- Minimum of 5 years related work experience.
- Must be able to execute projects and responsibilities with minimal direction.
- Must be professional and articulate.
- Valid driver’s license required.
Skills
- Microsoft® Word
- Microsoft® Excel
- Microsoft® Outlook
- Microsoft® PowerPoint
- Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot)
- PowerBi
- ClickUp
- SmartSheet
Location
- Hybrid
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 5 years related work experience
Education Level
- Bachelor’s degree in Business, Marketing or Communications
Salary/Compensations
- $88,250.00 - $100,275.00
Benefits
- Hybrid and Remote Work Options
- Award-Winning Culture
- Generous Personal Time Off (PTO)
- Up to 20 Weeks of Parental Leave Top-up (Adoption Included)
- Monthly Gym Membership OR Gym Equipment Reimbursement
- Health and Dental Benefit Eligibility Effective Day One
- RRSP with Employer Match
- Tuition Reimbursement After One Year of Service
About the Company
- Ryan is a global tax services and software provider.
Equal Opportunity
- Disability/Veteran