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About the Role
Samsung Ads is seeking a Senior Product Marketing Manager to lead North America efforts in shaping the future of their ads product marketing strategy. This role involves developing, designing, and executing the Samsung Ads Product Marketing portfolio, focusing on upper funnel video products.
Responsibilities
- Lead B2B Product Marketing for Samsung Upper Funnel video products.
- Develop and Execute Strong Go-To-Market that Drives B2B Samsung Upper Funnel Solutions Adoption.
- Understand the Customer and What it Takes to Win.
- Package New and Existing Offerings that Meet Customer Business Objectives.
- Build and Refine Value Propositions.
- Define the Samsung Product Arc.
- Partner Cross-Functionally with Product Managers, Product Strategy, Marketing and Sales.
Requirements
- 8+ years of experience in leading advertising-related product marketing programs, with a majority spent driving leading product marketing programs in media, programmatic, sponsorship, and/or technology-related ad sales.
- At least 5+ years of experience in upper funnel video solution building, including deep knowledge in reach, awareness, roadblocks, and audiences.
- Experience in leading the full lifecycle of B2B, ads, or content product marketing development.
- Successfully developed, launched, and deployed new products, and accelerated adoption of existing products.
- Outstanding cross-functional collaboration, particularly with Product, Engineering, Product, L&D, Monetization, and Sales teams.
- Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives.
- Bachelor’s degree in a related field (product, marketing, business, media, etc).
Skills
- CTV/Media/Advertising Product Marketing Expertise
- Strong Upper Funnel Video knowledge
- Product Marketing Lifecycle Ownership
- Proven Track Record of Successful Product Launches
- Outstanding cross-functional collaboration
- Quantitative and GTM Familiarity
- Strong Market Landscape Knowledge
- Familiarity with Samsung Ads products
- Data-driven
- Excellent Communication
- Strong Operator
Location
- New York City, NY
Work Type
- Full-time
Experience Level
- Senior
Education Level
- Bachelor's degree
Salary/Compensations
- Base range: $180,000 - $200,000
Benefits
- Medical
- Dental
- Vision
- Life Insurance
- 401(k)
- Employee Purchase Program
- Tuition Assistance (after 6 months)
- Paid Time Off
- Student Loan Program (after 6 months)
- Wellness Incentives
About the Company
- Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens.
- With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership.
- We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.
- At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce.
- We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.
- Together, we are building a better tomorrow for our customers, partners, and communities.
Equal Opportunity
- Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
- Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process.