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About the Role
Shape and scale Twitch's global creative strategy, leading a high-performing team to deliver compelling, community-focused brand experiences. Partner with cross-functional leaders to drive innovation, optimize creative operations through scalable, AI-assisted processes, and ensure consistent, high-quality brand representation across global markets. This role requires a data-driven approach to strategy, a passion for fostering an inclusive team culture, and the ability to champion creative initiatives that raise the quality bar, while resonating with our diverse community of streamers and viewers.
Responsibilities
- Lead and develop a high-performing creative team, fostering a culture of psychological safety, inclusivity, and continuous feedback.
- Drive creative strategy and long-term vision by aligning business objectives with long-term creative vision.
- Oversee global visual and verbal brand standards across all markets to ensure consistency.
- Direct external partners and agencies to deliver creative excellence under tight timelines.
- Champion creative initiatives to senior stakeholders through data-driven storytelling to secure alignment.
- Stay current with industry trends and technology to elevate the brand and inspire breakthrough work.
Requirements
- 10+ years in creative direction, marketing, or advertising leadership, with proven success managing teams of managers.
- Ability to design and execute team structures and strategies that navigate ambiguity and meet business objectives.
- Exceptional ability to synthesize and present complex creative concepts to executive audiences.
- Proven track record of managing global brand standards and high-value external agency relationships to deliver results.
- Experience using performance insights and market trends to inform creative decisions and campaign strategies.
- Bachelor’s degree in a design-related field or equivalent practical experience.
- A portfolio or case studies demonstrating strategic creative leadership, brand building, and campaign impact is required.
Skills
- Creative direction
- Marketing
- Advertising
- Team management
- Strategic vision
- Communication
- Brand management
- Agency management
- Data-driven decision making
- AI-assisted processes
Location
- San Francisco, CA
- Los Angeles, CA
- Irvine, CA
- Seattle, WA
- New York, NY
Work Type
- Full-time
Experience Level
- Director
- 10+ years
Education Level
- Bachelor's degree in a design-related field or equivalent practical experience
Salary/Compensations
- $184,500—$249,600 USD (Seattle, Los Angeles, Irvine)
- $203,000—$274,600 USD (San Francisco, New York)
Benefits
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Amazon Employee Discount
- Sign-on payments
- Restricted stock units (RSUs)
- Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- Paid time off
- Parental leave
About the Company
- Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more.
- We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together.
- We’re on a quest to empower live communities.
Equal Opportunity
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.