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About the Role
This role focuses on driving awareness and consideration of the Rimmel brand through global influencer-led campaigns. The ideal candidate is passionate about influence, possesses deep knowledge of the influencer space, and can create highly effective campaigns that drive conversation and engagement.
Responsibilities
- Build a global influencer strategy and approach, guiding on effective tools for influencer identification, recruitment, execution, and measurement.
- Identify and engage with influencers who align with target audience and brand values.
- Manage and grow global influencer relationships and digital ideas across multiple markets, cultures, and social platforms.
- Apply critical thinking to influencer campaign support plans to ensure content connects with broader marketing plans and focuses on key metrics.
- Collaborate with local teams to ensure content resonates in markets and is utilized effectively.
- Manage brand reputation and issues related to influencer outputs and broader social media impact.
- Provide senior counsel and expertise on the latest influencer marketing news, approaches, trends, and tools.
- Oversee and manage paid social influencer related products and tools (Traackr, Sprinklr, etc.) across major platforms (TikTok, Meta, Snap), including objective setting and performance projections.
- Manage talent negotiations, required suppliers, contracts, payment, and deliverables.
- Monitor financial resources and ensure efficient campaign implementation within budget.
- Provide regular reports on brand/campaign performance, including metrics such as engagement, reach, and ROI.
Requirements
- 6 - 8+ years of Influencer marketing experience in a fast-paced environment (beauty/luxury experience strongly preferred).
- Strategic thinker with strong project management skills.
- Seasoned experience in developing influencer marketing strategies that consider platform roles, tiers of influence, and how different strategies achieve different goals.
- Ability to form strong talent and talent agency relationships.
- Excellent understanding of digital/Influencer projects development life cycle.
- Skilled in written/verbal communication and delivering presentations.
- Current on emerging trends and technologies and passionate about the digitally/Influencer driven consumer decision journey.
- Accustomed to working cross-functionally with internal and external partners.
- Energized by working in a fast-paced, diverse, and international environment.
Skills
- Influencer marketing
- Campaign development
- KPI management
- Influencer relationship management
- Strategy building
- Recruitment
- Execution
- Measurement
- Social media platforms (TikTok, Meta, Snap)
- Project management
- Talent negotiation
- Budget management
- Reporting
- Digital marketing
- Brand reputation management
Experience Level
- 6-8+ years
About the Company
- Working for Coty means constantly evolving and being fearlessly kind at the heart of everything we do!
- The team consists of the Director of Advocacy Influencer and PR, Senior PR Manager, Assistant Advocacy Manager and Team Assistants.
- You will work closely together with several cross functions such as Product Innovation, Digital & Media, Commercial Planning and Corporate Comms.
- All your colleagues are creative, supportive, diverse and demonstrate a pro-active attitude.