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About the Role
Serve as the operational lead for the Informed Design & Industrialized Construction Marketing portfolio, responsible for building, scaling, and operationalizing marketing programs. Establish systems, processes, and insights to enable testing, learning, and scaling, ensuring operational discipline, data integrity, and alignment with centralized standards. This role translates marketing strategy into scalable operating models, establishes measurement frameworks, and drives pipeline contribution.
Responsibilities
- Serve as the primary marketing operations owner for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment
- Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements that improve speed, data quality, and decision-making while ensuring responsible AI usage and governance alignment
- Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards
- Design and maintain reliable lead capture, routing, scoring, and lifecycle management frameworks that ensure data integrity and seamless Sales handoff
- Develop and maintain reporting frameworks and dashboards that provide visibility into campaign performance, experimentation outcomes, lifecycle conversion, pipeline impact, and marketing ROI
- Establish campaign tracking, automation, UTM governance, and measurement standards to ensure consistency and performance visibility across initiatives
- Enable rapid experimentation while maintaining governance, compliance, and best practices including data privacy, brand standards, and platform integrity
- Identify operational gaps and proactively recommend scalable solutions
Requirements
- 5–8 years of experience in marketing operations or marketing technology within a B2B environment
- Strong working knowledge of CRM-based marketing ecosystems, including hands-on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting
- Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes
- Demonstrated ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes
- Strong analytical and problem-solving skills, with the ability to interpret performance signals and drive continuous improvement
- Experience collaborating closely with Sales, RevOps, and centralized operations teams in a B2B go-to-market environment
- Strong communication and documentation skills; able to enable cross-functional partners to adopt new processes and ways of working
- Comfortable operating independently in ambiguous, fast-evolving environments and influencing without direct authority
Skills
- Salesforce
- Marketo
- Airtable
- AI-enabled automation
- Segmentation
- Reporting
- Workflow enhancements
- Lead capture
- Lead routing
- Lead scoring
- Lifecycle management
- Campaign tracking
- UTM governance
- Data governance
- Data privacy
- Responsible AI practices
Location
- Remote
Work Type
- Full-time
- Hybrid
Experience Level
- 5-8 years
Salary/Compensations
- $76,000 - $135,520
Benefits
- Health benefits
- Financial benefits
- Time away
- Everyday wellness
- Annual cash bonuses
- Stock grants
About the Company
- Autodesk software helps innovators turn their ideas into reality, transforming how things are made. The company has a strong culture that guides how employees work, connect with customers and partners, and show up in the world. Autodeskers can do meaningful work that helps build a better world designed and made for all.
Equal Opportunity
- Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.
- We take pride in cultivating a culture of belonging where everyone can thrive.