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About the Role
The Product Marketing team at Basis serves as the essential connective tissue between product development, sales execution, and the broader market. We are a high-impact group of storytellers and strategists dedicated to making Basis the definitive name for AI in the accounting industry. Our mission is to translate complex technical capabilities into compelling narratives that resonate with everyone from CFOs at global enterprises to partners at leading accounting firms.
Responsibilities
- Define the voice, positioning, and go-to-market strategy for Basis.
- Build the connective tissue between product, sales, and the market to accelerate adoption across leading accounting and enterprise finance organizations.
- Develop specific product positioning and segmentation for key buyer personas, including executives, accounting firm partners, and CFOs.
- Partner closely with sales to craft narratives, decks, and demo storylines that enable AEs to win faster.
- Combine storytelling, research, and sales enablement to create high-leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.
- Own competitive intelligence.
- Collaborate with product teams to launch new features.
- Drive external storytelling and lead thought leadership by publishing insights and frameworks that define how AI is transforming accounting workflows and making Basis synonymous with the future of the industry.
Requirements
- 4–10 years in B2B SaaS or enterprise product marketing.
- Fintech or accounting/ERP experience is a major plus.
- Proven ability to simplify complex technical workflows into clear, value-driven propositions.
- Ability to toggle seamlessly between high-level GTM strategy and hands-on execution.
- Comfort building marketing functions and processes from scratch in a fast-paced environment.
- Genuine interest in how AI and technology are reshaping professional work and the future of the accounting industry.
- Experience supporting sales teams as they navigate complex enterprise accounts.
- Track record of launching products to both service-based firms (B2B2B) and corporate buyers.
- Previous experience writing or speaking on technology, AI, or the future of work.
Skills
- Product Marketing
- Storytelling
- Strategic Execution
- GTM Strategy
- Sales Enablement
- Competitive Intelligence
- Product Launch
- Thought Leadership
- AI
- B2B SaaS
- Enterprise Sales
Location
- NYC, Flatiron office
Work Type
- In-person team
Experience Level
- 4-10 years
Benefits
- Premium Medical, Dental, and Vision coverage
- Life Insurance
- 6 coaching & 6 therapy sessions through Spring Health
- 100% coverage for Wellhub Gold membership
- Unlimited PTO
- 12 paid company holidays
- Daily meal stipends
- Fully stocked kitchen
- $300 toward custom desk setup
- Pre-tax commuter benefits
- 401(k) retirement plan
- Monthly office activities
- Frequent optional team happy hours
- Parental Leave
About the Company
- Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
- We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.