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About the Role
The purpose of the Sales Representative Beverage position is to establish relationships with customers and potential customers, resulting in an increase in sales volume of products offered by Ben E. Keith. This role focuses on establishing new accounts and increasing sales in existing accounts within an assigned territory, primarily selling products to On Premise and/or Off Premise accounts. The position also involves tracking product distribution and managing account inventory.
Responsibilities
- Build healthy business relationships and establish good communication with retail customers.
- Work collaboratively with customers to establish their needs and design solutions.
- Leverage relationships with accounts to sell in new brands.
- Engage in regular call frequency on assigned retail accounts to sell product, gain distribution, merchandise, and stock product.
- Promote Ben E. Keith brands at retail through promotions, consumer education, and merchandising.
- Execute all company goals to enhance sales, distribution, shelf space, display coverage, tap share, and merchandising of all brands.
- Build product displays and execute placement of signage and merchandising material for maximum brand visibility.
- Maintain the 'Look of the Leader' in assigned accounts.
- Remain aware of and execute basic marketing activity related to sales channels.
- Identify merchandising opportunities at accounts and make recommendations to customers.
- Regularly replace merchandising material at customer accounts to coincide with marketing programs.
- Ensure maximum visibility of Ben E. Keith products at accounts and that products are priced appropriately.
- Organize and refill back stock, coolers, beer shelves, and displays.
- Maintain designated back stock area at customer locations, ensuring it is organized and free of trash.
- Maintain product freshness standards by monitoring and rotating stock regularly.
- Remain aware of all Ben E. Keith product offerings and their value.
- Regularly monitor inventory to ensure proper stock levels and rotation.
- Attend daily meetings with Area Sales Manager to discuss market opportunities and challenges.
- Communicate sales and merchandising opportunities or challenges, and competitive activity, to Area Sales Manager.
- Project a friendly, professional image at all times.
- Prioritize multiple, competing priorities.
- Attend meetings as required.
- Operate all company equipment safely and in accordance with company policy.
- Ensure company equipment is in safe, working condition and report any incidents or unsafe conditions immediately.
- Maintain and keep assigned company vehicle clean at all times.
- Complete assigned surveys to gauge internal results versus competition.
- Assist with special event activity in assigned territory.
Requirements
- Ability to work in a fast-paced environment.
- Able to coordinate multiple activities and follow through with commitments.
- Good oral and written communication skills.
- Ability to participate well in a team environment.
- Must be highly motivated and results-oriented, with strong attention to detail.
- Must be organized with the ability to handle multiple priorities.
- Ability to perform basic mathematical calculations.
- Must be able to read and write English.
- Must be 18 years or older to apply.
- Must have a valid Texas driver’s license with a clean driving record.
- Ability to move products weighing up to 165 lbs, stoop, kneel, crouch, talk and hear.
- Ability to learn and effectively use the handheld sales unit.
- Driver safety is important; dash cameras with AI are used for safety.
- All drivers sign a driver consent form upon hire.
Skills
- Microsoft Office (Word, Excel, Power Point) proficiency preferred.
- Basic computer skills preferred.
Location
- Texas
Work Type
- Full-time
Experience Level
- Not specified
Education Level
- High school graduate or GED required
Benefits
- Medical, Dental, Vision & Life Insurance
- 401(k) with Company Match
- 100% Company-Paid Profit Sharing
- Paid Time Off & Holidays
- Wellness Programs
- EAP (Employee Assistance Program)
- Educational Assistance
About the Company
- Ben E. Keith Company has a strong legacy in fine food and premium beverage distribution, operating for over a century.
- The Food Division spans multiple states, and the Beverage Division serves communities across Texas.
- The company invests in its employees, empowers growth, and creates opportunities for impact.
Equal Opportunity
- Ben E. Keith values a diverse and inclusive workforce.
- We are an Equal Employment Opportunity and Affirmative Action employer.
- We are a VEVRAA Federal Contractor, considering all qualified applicants, including minorities, females, veterans, and individuals with disabilities.