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About the Role
This role will allow an individual to develop in-depth knowledge of the direct response media buying market. Core to this is the ability to build strong relationships with clients, stations contacts and colleagues to create a seamless, efficient process and successful outcome.
Responsibilities
- Plan and build media buys/proposals within client budgets and parameters.
- Allocate and manage media bookings and develop media schedules that satisfy campaign parameters.
- Manage the media buying process to deliver exceptional results and oversee the administration of the media plan.
- Prepare, write, and present media plans and proposals to satisfy client objectives.
- Provide the most rate-efficient media buys based on station availability while adhering to client spend levels and requirements.
- Analyze station performance to measure campaign success based on client targets.
- Analyze reports for station/campaign performance using data and metrics, and make recommendations for optimization of media campaigns.
- Prepare market analysis.
- Assist with post-campaign reports.
- Respond promptly to all email inquiries.
- Communicate and negotiate with media vendors to ensure best rates and availability.
- Make necessary revisions to the media buys.
- Research discrepancies, such as incorrect rates or campaign flight errors.
- Manage and resolve billing discrepancies and inquiries.
- Maintain awareness of media inventory levels and the media landscape.
- Collaborate internally with all team members to execute efficiently.
- Tailor buying approach as needed for traditional DRTV performance-driven media or drive-to-web (URL).
- Negotiate media campaigns with sales representatives.
- Request submissions from media partners for upcoming campaigns.
- Maintain good client relationships and stay updated with media partner information.
- Work with junior staff and provide guidance on media processes.
Requirements
- Post-secondary education (Advertising/Media background is an asset).
- 3+ years in a Media Planning/Buying role, specifically in TV.
- Radio experience is a bonus.
- In-depth knowledge of the media industry.
- Rigorously detail-oriented.
- Customer-focused.
- Analytical thinker and an independent problem solver.
- Must take ownership and want autonomy in the role.
- Ability to adjust priorities and manage time wisely in a fast-paced/deadline-based work environment.
- Advanced knowledge of MS Excel.
- Experience with TV software such as Nlogic.
- Knowledge of CoreMedia Direct is a bonus.
Skills
- Media Buying
- Media Planning
- Negotiation
- MS Excel
- Client Relationship Management
- Data Analysis
- Problem Solving
- Time Management
Location
- Toronto, ON
Work Type
- Hybrid
- Full-time
Experience Level
- 3+ years
Education Level
- Post-secondary education
Salary/Compensations
- $55k - $65k
Benefits
- Medical benefits
- Vacation time off
- Additional work benefits for holidays, birthdays and anniversaries
About the Company
- Canada’s fastest growing full-service Performance Marketing Agency, located in Toronto’s historic Distillery District.
- Canada’s fastest growing full service DRTV agency.
Equal Opportunity
- Kingstar Media encourages applications from people with disabilities and is committed to providing an accessible workplace for those individuals. Should you require accommodation, Kingstar Media will provide support at any point throughout the recruitment process and will work with you to meet your needs.