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About the Role
The Business Product Marketing team at Meta operates at the intersection of user needs, business requirements, and Meta's strengths to drive the development, launch, and growth of leading business products that empower businesses and foster community prosperity. You will be a key thought leader, contributing strategic ideas, driving decision-making, and providing recommendations to leadership. Your responsibilities will include shaping partner ecosystem strategy, defining market requirements, and executing launch plans for Meta Business Agent and Paid Messaging solutions. This involves assessing market needs, conducting research to influence product development, mitigating product risks, owning go-to-market strategy, and identifying opportunities for product enhancement. You will also lead a team of Business Product Marketers, ensuring cohesive workstreams and alignment with priorities.
Responsibilities
- Serve as a thought leader and single-threaded owner for business product marketing across the partner ecosystem for Meta Business Agent and Paid Messaging
- Lead market assessment, quantitative analysis, and qualitative feedback, representing market requirements internally with Product Management and Engineering
- Understand partner and client needs/requirements and product risk areas to influence complex decisions across product, engineering, and design teams for new and existing products
- Partner with cross-functional teams across Meta to build innovative solutions for advertisers, ensuring products align with long-term strategic objectives
- Ensure alignment, consistency, and flexibility across regional and vertical teams to scale impact while meeting market-specific needs
- Own go-to-market strategy for a portfolio of partner-supported products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
- Ensure successful go-to-market activations across multiple internal sales and partnership teams by crafting effective messaging and enabling go-to-market teams at scale
Requirements
- 12+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting or partnerships/business development
- Experience leading cross-functional teams to drive organization-level strategy and achieve resolution with other leaders amidst competing perspectives
- Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and people skills, with experience setting priorities, problem-solving, prioritizing competing work based on impact and deadlines, and working independently in a dynamic, rapidly changing workplace
- Communication skills effective with technical, business, and external stakeholders
- Bachelor's Degree in a relevant field
- Experience leading go-to-market strategy for products with global reach end-to-end, including sales enablement and writing positioning/narrative
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience with and knowledge of the AI and/or Paid Messaging ecosystem and competitive landscape
- MBA or other relevant advanced degree
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Skills
- Product Marketing
- Go-to-market strategy
- Market assessment
- Quantitative analysis
- Qualitative feedback
- Cross-functional collaboration
- Strategic planning
- Product management
- Partnerships/Business Development
- AI ecosystem knowledge
- Paid Messaging ecosystem knowledge
- Communication
- Data analysis
- Problem-solving
- Prioritization
- Leadership
- Prompt engineering
- Agent orchestration
- Ethical AI practices
- AI tool integration
Location
- Remote
Work Type
- Full-time
Experience Level
- 12+ years professional experience
Education Level
- Bachelor's Degree
- MBA or other relevant advanced degree
Salary/Compensations
- $190,000/year to $258,000/year
Benefits
- bonus
- equity
- benefits
About the Company
- Meta's Business Product Marketing team operates at the intersection of user needs, business requirements, and Meta's strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper.