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About the Role
InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStride’s event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities, engage target accounts and audiences, and contribute to pipeline growth. The ideal candidate combines exceptional event execution with a broader B2B marketing mindset, understanding how to connect events to integrated campaigns, account-based strategies, content, digital channels, and Sales activation to maximize their impact.
Responsibilities
- Own InStride’s integrated event strategy across sponsored events, hosted experiences, in-person programs, virtual events, and webinars, ensuring investments align with go-to-market priorities, target industries, priority audiences, and business objectives.
- Build the business strategy for priority events, defining the objective, target accounts and personas, desired audience actions, Sales activation plan, supporting marketing channels, and success metrics before execution begins.
- Plan and execute customer, prospect, executive, and third-party events that create memorable experiences while advancing InStride’s broader marketing and commercial objectives.
- Own end-to-end event execution, including sponsorships, vendor selection and contracts, registration, messaging, booth and experience design, marketing materials, staffing, budgets, timelines, and on-site execution.
- Develop Sales activation strategies for priority events, partnering with Sales and BDR teams on target-account outreach, meeting generation, event messaging, attendee engagement, and timely follow-up.
- Use performance insights to inform future event investments, identifying which events, audiences, formats, and activation strategies generate the greatest business impact and recommending where InStride should increase, change, or reduce investment.
- Maintain InStride’s strategic events calendar and portfolio view, ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
Requirements
- 5+ years of B2B marketing experience, with significant experience owning events, integrated campaigns, field marketing, demand generation, or ABM programs.
- Demonstrated experience managing complex in-person events, sponsorships, executive experiences, and/or virtual events end-to-end.
- Experience using CRM, marketing automation, and/or ABM platforms to support audience targeting, event activation, attribution, and measurement.
- Experience with account-based marketing and target-account activation strategies strongly preferred.
- Creative, analytical, resourceful, and curious, with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.
- Candidates must be located in AZ, CA, CO, CT, DC, DE, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, TX, VA, WA, WI.
Skills
- Strategic event marketing
- Integrated campaign thinking
- Sales and account alignment
- Event management expertise
- Measurement and optimization
- Cross-functional leadership
- Project management
Location
- AZ
- CA
- CO
- CT
- DC
- DE
- FL
- GA
- IL
- IN
- KS
- LA
- MA
- MD
- MI
- MN
- MO
- NC
- NH
- NJ
- NV
- NY
- OH
- OR
- PA
- TX
- VA
- WA
- WI
Work Type
- Travel may be required
Experience Level
- 5+ years of B2B marketing experience
Salary/Compensations
- $95,000—$105,000 USD
Benefits
- Eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program, with tuition covered upfront.
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
About the Company
- InStride is a human capital management company that helps organizations retain talent, upskill employees, and fill critical workforce roles through education programs. By breaking down barriers to learning, fostering career growth aligned with organizational goals, and simplifying program management, InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp, Adidas, and SSM Health, InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit instride.com or follow InStride on LinkedIn for more information and up-to-date news.
Equal Opportunity
- At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- If you have a disability or special need that requires accommodation, please let your recruiter know.
- Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!