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About the Role
Relay is a digital banking platform designed to empower self-made business owners with financial clarity, confidence, and control. We are seeking a Senior Product Marketing Manager, Product-Led Growth to drive revenue through usage-based pricing and product-led growth strategies. This role involves defining how the product sells itself by understanding customer behavior and building paths to convert value into revenue.
Responsibilities
- Own monetization moments including paywalls, upgrade prompts, plan comparison, and trial messaging.
- Bring a go-to-market lens to product decisions, influencing what gets built based on customer and market understanding.
- Ensure consistent messaging across all customer touchpoints, from advertising to lifecycle emails.
- Lead customer and competitive insight generation to inform positioning and messaging.
- Design, run, and analyze experiments to optimize product monetization.
- Collaborate with Legal and Compliance to integrate regulatory constraints into product design.
Requirements
- 3+ years of product marketing or growth marketing experience.
- Experience with product-led growth (PLG) motions.
- Experience in fintech, startups, and/or the SMB space.
- Strong experimentation skills, including sizing, running, and calling tests.
- Strong writing skills with the ability to craft data-driven narratives.
- Demonstrated ability to engage deeply with customers and translate insights into resonant messaging.
- Bonus points for exposure to UX, content design, or technical writing.
Skills
- Product Marketing
- Growth Marketing
- Product-Led Growth (PLG)
- Fintech
- Startups
- SMB
- Experimentation
- Writing
- Customer Insight Translation
- Messaging
- Positioning
- Go-to-Market Strategy
- AI Integration
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $139,500 CAD to $170,500 CAD
- Typical starting salary for fully ready candidates: $155,000 CAD
Benefits
- Compensation follows impact, with opportunities for growth beyond annual reviews.
- Perks and benefits detailed on Candidate Hub.
About the Company
- Relay is a digital banking platform for self-made business owners.
- We aim to bring clarity, confidence, and control to every dollar earned.
- Our mission is to help small businesses thrive.
- We value reinvention, autonomy, ownership, AI integration, impact-driven work, complexity, ambiguity, and feedback.
- We encourage applications from individuals with diverse backgrounds who challenge the status quo.
Equal Opportunity
- We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
- All offers of employment are conditional upon a successful background check and employment verification.