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About the Role
The Trade Marketing Manager is responsible for optimizing profitable sales and category development opportunities, aligning with the divisional budget and long-term KPIs. This role involves cross-functional collaboration to develop and execute pricing strategies, maximize trade spending efficiency, and manage product, promotion, and customer mix. The position serves as a liaison between various departments including Category Management, Marketing, Sales, and Supply Chain, requiring strong leadership and influence management skills.
Responsibilities
- Develop and execute national/regional strategies for pricing, trade spending, and product/promotion mix in collaboration with Sales and CS&D.
- Oversee financial forecasting and reporting of volume and net sales, including Risk & Opportunity management and net sales validation.
- Implement and collaborate on price increase strategies, tracking execution and monitoring accuracy.
- Collaborate with S&OP stakeholders to manage forecasting inaccuracies, provide supply prioritization guidance, and implement risk mitigation solutions.
- Work with Innovation and Brand Marketing teams on pipeline development, advocating for shopper and retailer insights to drive portfolio growth.
- Lead collaboration to optimize customer initiatives, agreements, and investment structures.
- Oversee budget planning, including volume building blocks, net sales consensus reviews, and submission of budgeted price increases and new contract investments.
- Support CS&D in developing key processes and tools for price and trade spend management.
- Collaborate to advance new channels of opportunity to improve mix and increase profit.
- Identify and pursue initiatives for continuous improvement and business transformation with an entrepreneurial mindset.
Requirements
- University degree or college diploma
- 7-8 years of experience, including 5 years managing sales accounts and 2 years of National account experience
- Experience with Shopper/Syndicated data (Nielsen, Numerator)
- Experience with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI
- Strong analytical, planning, and communication skills
- Strong leadership skills and strategic thinking abilities
- Ability to successfully manage multiple and competing priorities
- Strong initiative, proactive mindset, and ability to influence others
- Project management skills
- Demonstrated leadership skills, organizational agility, and ability to manage a diverse cross-functional team
- Strong technical skill set in budget planning, investment analysis, and financial reviews
- Strong decision-making ability
- Proficient with business applications such as SAP/BW, TPM, Microsoft 365 and PowerBI
- Bilingual (English and French) is an asset
Skills
- Analytical skills
- Planning skills
- Communication skills
- Leadership skills
- Strategic thinking
- Project management skills
- Decision making ability
Location
- Canada
Work Type
- Hybrid
- 40% remote
Experience Level
- 7-8 years experience
- 5 years managing sales accounts
- 2 years of National account experience
Education Level
- University degree or college diploma
Salary/Compensations
- $111,400.00–$139,200.00
Benefits
- Competitive Base Salary
- Company Vehicle or Car Allowance
- Performance-Based Bonus System
- 4 Weeks of Vacation
- Benefits starting day 1
- Pension Program with an Employer Match at 100% of up to 6%
- Tuition reimbursement plan of up to $3,000/year
- Volunteer Day
- Learning and Development opportunities
- Potential for international mobility
About the Company
- Lactalis Canada is Canada’s #1 branded dairy company and recognized as one of the country’s top employers by Forbes.
- As part of Lactalis Group, the world’s leading dairy company, we focus on innovation and quality.
- Our purpose is to enrich and nurture the lives of Canadians by offering the best of dairy from Canada’s favourite dairy brands.
- Our ESG roadmap drives our sustainability mission, aiming to positively impact communities and the planet.
- We value our employees as catalysts for positive change, committed to creating a sustainable future and promoting belonging.
Equal Opportunity
- We are dedicated to amplifying diverse voices, inviting personal and professional growth, and embracing everyone's true selves.
- We are committed to crafting an environment that genuinely welcomes all, reflecting the richness of our people and communities.
- We apply an equal access to employment program and invite women, aboriginal people, visible minorities, and people with disabilities to apply.
- Our promise extends to accessible processes and spaces. If you require accommodation due to a disability, please inform our Talent Acquisition team – confidentiality will be maintained.