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About the Role
As our Brand Manager of Innovation, you will lead the launch of several innovations while working collaboratively with cross-functional teams to ensure a seamless experience for customers and our retailer partners. You will lead market research, competitive analysis and forecasting to prioritize innovation and will own project timelines, key milestones and project status tracking. You will foster new ideas and lead the team in bringing innovation to market successfully while creating industry leading products and mission innovation that shape our growth strategy.
Responsibilities
- Develop and manage timelines and key milestones to achieve successful product launches.
- Support in cross-functional project management, and communication of project status across the organization.
- Lead on market, competitive, and consumer research projects to help support innovation projects and product optimization.
- Provide and implement business recommendations to internal stakeholders from analysis of consumer insights and industry data.
- Build and maintain analytical models and reporting templates (Excel, dashboards, automation tools) to streamline monthly and weekly project tracking, forecasting updates, and insights delivery.
- Identify opportunities to implement AI and automation tools to improve efficiency and accuracy across innovation workflows.
- Collaborate and effectively manage relationships with internal cross-functional teams, and vendors to develop and execute programs that align with company goals, objectives, and strategies.
- Lead on revenue forecasting and pricing analysis to position new products in the market.
- Support in the development and procurement of key launch materials including internal team training and marketing assets.
- Perform all other duties, as assigned.
Requirements
- 3-5 years of professional experience in marketing analytics, customer marketing, innovation, or project management.
- Experience within the Consumer-Packaged Goods (CPG) or pet industry highly preferred.
- Strong quantitative and analytical skills, with experience using tools like Excel for forecasting.
- Strong project management skills to support a rapidly growing business with multiple cross-functional stakeholders.
- An entrepreneurial mindset, passionate and enthusiastic to work in a fast-growing company.
- Ability to travel within the US and Canada (approximately 10%).
Skills
- Marketing analytics
- Customer marketing
- Innovation
- Project management
- Excel
- Forecasting
- Quantitative skills
- Analytical skills
- AI tools
- Automation tools
Location
- US
- Canada
Work Type
- Hybrid
Experience Level
- 3-5 years
Salary/Compensations
- $75,000 - $95,000 annually
Benefits
- Comprehensive healthcare coverage
- RRSP plans with company match
- Discounted food, apparel and insurance for your furry family members
- PTO
- Company-wide wellness days
- Personal days
- Volunteer days
About the Company
- At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl.
- Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America.
- We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.
- We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win-Win Partnerships
Equal Opportunity
- Open Farm values diversity in its workforce and encourages applications from all qualified individuals.
- Applicants requiring a disability-related accommodation at any stage of Open Farm's recruitment process should contact hr@openfarmpet.com.
- As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs.