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About the Role
We are seeking a Social Media Manager to oversee the day-to-day social media presence for Ripple and XRP, two prominent brands in the crypto space. This role involves managing content strategy, creation, and community engagement across multiple platforms to translate institutional credibility and community energy into shareable content.
Responsibilities
- Own and execute the social media strategy and editorial calendar across Ripple and XRP brand channels (X, LinkedIn, YouTube, Instagram, TikTok).
- Write and produce platform-native content, including short-form copy, video, motion graphics, threads, and community posts, to clarify complex topics.
- Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands.
- Monitor conversations in real-time and engage the community, exercising sound judgment on responses and escalations.
- Partner with Comms, Legal, and Policy teams for approvals and reactive moments.
- Collaborate with Brand, Product Marketing, Growth, Events, and Developer Relations on coordinated social campaigns.
- Build and manage a creative pipeline with internal and external resources.
- Identify and leverage emerging platform features, formats, and cultural trends in crypto and fintech.
- Support executive and spokesperson social media presence with drafted content and coaching.
- Measure and report on social media performance, using insights to refine content strategy.
- Manage the operational aspects of social media, including publishing and listening tools, channel governance, and audits.
- Execute social media strategy while also being a strategic thinker.
Requirements
- 5+ years of experience managing social media for a brand, agency, or publisher, with a portfolio of campaigns.
- Excellent short-form writing and editing skills, with the ability to adapt tone for different audiences.
- Strong visual instincts and hands-on experience briefing or producing video and design assets for social media.
- Proven track record of growing audience and engagement on X and at least one video-first platform.
- Sound judgment and composure in a regulated, highly scrutinized environment.
- Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms.
- Ability to quickly learn technical and regulatory topics; genuine curiosity about crypto, payments, and financial infrastructure.
- Outstanding project management and attention to detail.
- Comfort operating in real-time across global time zones, including occasional evening or weekend coverage.
- Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), and AI tools.
- Experience in crypto, blockchain, or financial services is strongly preferred.
Skills
- Social Media Strategy
- Content Creation
- Copywriting
- Video Production
- Motion Graphics
- Community Engagement
- Brand Management
- Crisis Communication
- Project Management
- Social Media Analytics
- Social Media Management Tools
- Social Listening Tools
- Content Management Systems
- Asana
- GSuite
- Slack
- AI Tools
Location
- New York
Work Type
- Hybrid
Experience Level
- 5+ years of experience
Salary/Compensations
- $132,000—$165,000 USD
Benefits
- Competitive salary, bonuses, and equity
- Competitive benefits covering physical and mental healthcare, retirement, family forming, and family support
- Employee giving match
- Mobile phone stipend
- R&R days
- Generous wellness reimbursement and weekly onsite & virtual programming
- Generous vacation policy
- Industry-leading parental leave policies
- Family planning benefits
- Catered lunches
- Fully-stocked kitchens with premium snacks/beverages
- Fun events
About the Company
- Ripple is building a world where value moves like information, improving the global financial system and creating greater economic fairness and opportunity.
- We offer the opportunity to build in a fast-paced start-up environment with experienced industry leaders.
- We provide a learning environment where employees can dive deep into the latest technologies and make an impact, supported by a professional development budget.
- We foster a culture where every employee is respected, valued, and empowered, regardless of their background.
- In-office collaboration for important moments is valued, with flexibility for managers and teams to decide on in-office days.
- We hold bi-weekly all-company meetings with business updates and an 'ask me anything' session with the Leadership Team.
- We come together for team offsites, bonding activities, happy hours, and more.
Equal Opportunity
- Ripple is an Equal Opportunity Employer committed to building a diverse and inclusive team.
- We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.